180.813 (19S) Principles of Media Economics and Media and Convergence Management II (OAM)

Sommersemester 2019

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Erster Termin der LV
05.03.2019 08:30 - 13:30 , V.1.04
... keine weiteren Termine bekannt

Überblick

Lehrende/r
Tutor/in/Innen
LV-Titel englisch
Principles of Media Economics and Media and Convergence Management II (OAM)
LV-Art
Vorlesung
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
22
Organisationseinheit
Unterrichtssprache
Englisch
mögliche Sprache/n der Leistungserbringung
Englisch
LV-Beginn
05.03.2019
eLearning
zum Moodle-Kurs

LV-Beschreibung

Intendierte Lernergebnisse

Course participants should …

  • … get to know central strategic and operational tools that are applied in the area of media and convergence management

  • … become familiarized with the most important media theories as well as develop an awareness for the interrelation between media and advertising and further also understand the characteristics of global media markets

  • … be informed about media companies‘ potential organizational structures

  • … be given an overview on media convergence, the special character of new media as well as convergence management

  • … gain insights into the fundamentals of cross-media and international Management

Lehrmethodik

Lecture

Inhalt/e

The Principles II course mainly focuses on Media and Convergence Management. Important topics are: Strategic and Operative Media Management, Media and Advertising, Media and Organization and Media and Globalization.


Topics:

  • Strategic Media Management
  • Operative Media Management
  • Media and Advertising
  • Media and Advertising Practice 
  • Fundamentals of Media Theories
  • Media and Organization
  • Media Convergence, New Media and Convergence
  • Cross-Media Management
  • Media and Globalization


Voraussetzungen:
Principles of Media Economics and Media and Convergence Management I

                                                           

                            

Literatur

A literature list will be provided in the first lecture.

Prüfungsinformationen

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Organisational Communication and Media Management (OAM) (Pflichtfach)
      • Principles of Media Economics and Media and Convergence Management II (OAM) ( 2.0h VO / 4.0 ECTS)
        • 180.813 Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS)
          Absolvierung im 3. Semester empfohlen
  • Masterstudium Medien, Kommunikation und Kultur (SKZ: 841, Version: 09W.1)
    • Fach: Medien- und Konvergenzmanagement (Wahlfach)
      • Medien- und Konvergenzmanagement ( 2.0h VO / 3.0 ECTS)
        • 180.813 Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 3.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2018
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2016
  • 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2015
  • 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)