180.821 (18W) Cross Media Management
Überblick
- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Cross Media Management
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 12 (30 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 04.10.2018
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies, this semester in cooperation with Kelag (www.kelag.at), a large energy provider in Carinthia.
Lehrmethodik inkl. Einsatz von eLearning-Tools
Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion
Inhalt/e
- Principles of Cross-Media management
- Cross-Media management basic conditions
- Types of Cross-Media management
- Theoretical approaches to Cross-Media management
- Preparation and presentation of case studies
- The case study will be carried out in cooperation with the energy provider Kelag (www.kelag.at)
Literatur
A detailed literature list will be delivered in the lecture
Intendierte Lernergebnisse
To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies, this semester in cooperation with Kelag (www.kelag.at), a large energy provider in Carinthia.
Lehrmethodik inkl. Einsatz von eLearning-Tools
Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion
Inhalt/e
Principles of Cross-Media management
Cross-Media management basic conditions
Types of Cross-Media management
Theoretical approaches to Cross-Media management
Preparation and presentation of case studies
One case study will be carried out in cooperation with the energy provider Kelag (www.kelag.at)
Literatur
A detailed literature list will be delivered in the lecture.
Prüfungsinformationen
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Gebundene Wahlfächer I (Electives I) - Media and Communication (MC)
(Wahlfach)
-
Cross Media Management (
2.0h VK / 4.0 ECTS)
- 180.821 Cross Media Management (2.0h VC / 4.0 ECTS)
-
Cross Media Management (
2.0h VK / 4.0 ECTS)
-
Fach: Gebundene Wahlfächer I (Electives I) - Media and Communication (MC)
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2023/24
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 180.821 VK Cross Media Management (2.0h / 4.0ECTS)