180.807 (18W) Principles of Business Management II

Wintersemester 2018/19

Registration deadline has expired.

First course session
08.11.2018 09:00 - 17:00 V.1.04 On Campus
... no further dates known

Overview

Lecturer
Course title german Principles of Business Management II
Type Lecture
Hours per Week 2.0
ECTS credits 4.0
Registrations 17
Organisational unit
Language of instruction no language of instruction was specified
Course begins on 08.11.2018
eLearning Go to Moodle course

Time and place

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Course Information

Intended learning outcomes

Tentative content of the course Principles of Business Management II:

  1. Business marketing processes (Ebert & Griffin, Chapters 11-13). Additional learning materials will be made available on the Moodle on-line learning system.

Topics: The marketing concept. The marketing environment. Understanding and analysing markets and market trends. Marketing strategies (Porter’s generic strategies). Segmentation, targeting and positioning (STP) process. The marketing mix. Designing products & services. Pricing and distributing products & services. Promoting products & services. Technology in marketing: E-marketing.

  1. Understanding fundamental accounting information and making basic financial decisions (Ebert & Griffin, Chapters 14-16).

Topics: The business performance. Fundamental accounting concepts. Understanding information from financial statements and annual reports. Options for financing a business venture. Money, risk and investment – basic terms.

Literature

Course materials

The following textbook is required for both courses Principles of Business Management I & Principles of Business Management II:

Ebert, R. J.; Griffin, R, W.: Business Essentials (9th Ed, 2013), Prentice Hall/Pearson Education

Additional course materials will be made available through the Moodle on-line learning system.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Course evaluation of the course Principles of Business Management II:

Course evaluation will be based on a written exam (quiz), which comprises 50% of the grade. Another 25% of the grade will be based on an individual written assignment, related to the topics of managing the business marketing processes and understanding/applying information related to financial performance. The remaining 25% of the grade will be assigned on the basis of active class participation.

Assessment criteria / Standards of assessment for examinations

Course participation

Students are required to actively participate at classes and at the previously announced written exam & assignment. All students who are unable to do so, should advise lecturers in advance. Provided this is done in time, there will be an additional examination opportunity.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Complementary Subject III (Compulsory subject)
      • Principles of Business Management II ( 2.0h VO / 4.0 ECTS)
        • 180.807 Principles of Business Management II (2.0h VO / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)