180.807 (18W) Principles of Business Management II
Überblick
- Lehrende/r
- LV-Titel englisch Principles of Business Management II
- LV-Art Vorlesung
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 17
- Organisationseinheit
- Unterrichtssprache es wurde keine Unterrichtssprache angegeben
- LV-Beginn 08.11.2018
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Tentative content of the course Principles of Business Management II:
- Business marketing processes (Ebert & Griffin, Chapters 11-13). Additional learning materials will be made available on the Moodle on-line learning system.
Topics: The marketing concept. The marketing environment. Understanding and analysing markets and market trends. Marketing strategies (Porter’s generic strategies). Segmentation, targeting and positioning (STP) process. The marketing mix. Designing products & services. Pricing and distributing products & services. Promoting products & services. Technology in marketing: E-marketing.
- Understanding fundamental accounting information and making basic financial decisions (Ebert & Griffin, Chapters 14-16).
Topics: The business performance. Fundamental accounting concepts. Understanding information from financial statements and annual reports. Options for financing a business venture. Money, risk and investment – basic terms.
Literatur
Course materials
The following textbook is required for both courses Principles of Business Management I & Principles of Business Management II:
Ebert, R. J.; Griffin, R, W.: Business Essentials (9th Ed, 2013), Prentice Hall/Pearson Education
Additional course materials will be made available through the Moodle on-line learning system.
Prüfungsinformationen
Prüfungsmethode/n
Course evaluation of the course Principles of Business Management II:
Course evaluation will be based on a written exam (quiz), which comprises 50% of the grade. Another 25% of the grade will be based on an individual written assignment, related to the topics of managing the business marketing processes and understanding/applying information related to financial performance. The remaining 25% of the grade will be assigned on the basis of active class participation.
Beurteilungskriterien/-maßstäbe
Course participation
Students are required to actively participate at classes and at the previously announced written exam & assignment. All students who are unable to do so, should advise lecturers in advance. Provided this is done in time, there will be an additional examination opportunity.
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
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Fach: Ergänzungsfach III (Complementary Subject III): Management Skills
(Pflichtfach)
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Principles of Business Management II (
2.0h VO / 4.0 ECTS)
- 180.807 Principles of Business Management II (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Principles of Business Management II (
2.0h VO / 4.0 ECTS)
-
Fach: Ergänzungsfach III (Complementary Subject III): Management Skills
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
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Wintersemester 2023/24
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2022/23
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2021/22
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2020/21
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2019/20
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2017/18
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2016/17
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2015/16
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2014/15
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
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Wintersemester 2013/14
- 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)