180.807 (18W) Principles of Business Management II

Wintersemester 2018/19

Anmeldefrist abgelaufen.

Erster Termin der LV
08.11.2018 09:00 - 17:00 , V.1.04
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Principles of Business Management II
LV-Art
Vorlesung
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
17
Organisationseinheit
Unterrichtssprache
es wurde keine Unterrichtssprache angegeben
LV-Beginn
08.11.2018
eLearning
zum Moodle-Kurs

LV-Beschreibung

Intendierte Lernergebnisse

Tentative content of the course Principles of Business Management II:

  1. Business marketing processes (Ebert & Griffin, Chapters 11-13). Additional learning materials will be made available on the Moodle on-line learning system.

Topics: The marketing concept. The marketing environment. Understanding and analysing markets and market trends. Marketing strategies (Porter’s generic strategies). Segmentation, targeting and positioning (STP) process. The marketing mix. Designing products & services. Pricing and distributing products & services. Promoting products & services. Technology in marketing: E-marketing.

  1. Understanding fundamental accounting information and making basic financial decisions (Ebert & Griffin, Chapters 14-16).

Topics: The business performance. Fundamental accounting concepts. Understanding information from financial statements and annual reports. Options for financing a business venture. Money, risk and investment – basic terms.

Literatur

Course materials

The following textbook is required for both courses Principles of Business Management I & Principles of Business Management II:

Ebert, R. J.; Griffin, R, W.: Business Essentials (9th Ed, 2013), Prentice Hall/Pearson Education

Additional course materials will be made available through the Moodle on-line learning system.

Prüfungsinformationen

Prüfungsmethode/n

Course evaluation of the course Principles of Business Management II:

Course evaluation will be based on a written exam (quiz), which comprises 50% of the grade. Another 25% of the grade will be based on an individual written assignment, related to the topics of managing the business marketing processes and understanding/applying information related to financial performance. The remaining 25% of the grade will be assigned on the basis of active class participation.

Beurteilungskriterien/-maßstäbe

Course participation

Students are required to actively participate at classes and at the previously announced written exam & assignment. All students who are unable to do so, should advise lecturers in advance. Provided this is done in time, there will be an additional examination opportunity.

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Ergänzungsfach III (Complementary Subject III): Management Skills (Pflichtfach)
      • Principles of Business Management II ( 2.0h VO / 4.0 ECTS)
        • 180.807 Principles of Business Management II (2.0h VO / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2019/20
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)