602.420 (19S) Consumer Behavior and Media (parallel)
Überblick
- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Consumer Behavior and Media (parallel)
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 25 (35 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 06.05.2019
- eLearning zum Moodle-Kurs
- Seniorstudium Liberale Ja
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Students are expected to understand important trends of information and communication technologies and how these affect and change consumer behavior. In addition to the lecture, students will prepare a group case study. The cases will focus on a variety of topics covered in class.
Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) who are enrolled in a bachelor's program are also admitted.
Lehrmethodik inkl. Einsatz von eLearning-Tools
lecture | discussion | individual work | group work | oral presentation
Inhalt/e
The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior.
Topics included are, among others:
- emerging issues in a hyper connected world
- computer usage of converging technologies
- mobile marketing
- big data
- social media
- Bloggers and influencers
- digital divide
- IoT
- theoretical concepts
Literatur
Okazaki, S., &Taylor, R. (2013). Social media and international advertising: theoreticalchallenges and future directions. International Marketing Review, 30(1), 56-71.
Mangold, W. Glynn;Faulds, David J. (2009): Social Media: The New Hybrid Element of the PromotionMix, Business Horizons, 52, 357-365.
Nakamura, J.;Csikszentmihalyi, M. (2009): Flow Theory and Research, in: C. R. Snyder &S. J. Lopez: Oxford Handbook of Positive Psychology, Oxford: University Press, 195-206.
Venkatesh, Viswanathet al. (2003): User Acceptance of Information Technology: Toward a UnifiedView, MIS Quarterly, 27 (3), 425-478.
Friestad, Marina;Wright, Peter (1994): The Persuasion Knowledge Model: How People Cope withPersuasion Attempts, Journal of Consumer Research, Vol. 21, 1-31.
literature will be provided online (Moodle E-Learning platform)
Prüfungsinformationen
Prüfungsmethode/n
group work / oral presentation / individual assignment / written exam
Prüfungsinhalt/e
**** Two attempts for the exam are offered: ****
1st attempt: May 29, 2019, 9.30 - 10.30 am, lecture hall A
2nd attempt: June 27, 2019, 8.30 - 9.30 am, lecture hall B
Beurteilungskriterien/-maßstäbe
Importante note: the exam will take place as an online exam. Further information will be provided on the Moodle course.
Students are given two exam attempts. The exam must be passed in order to pass the entire course. There are no more than two attempts; there are no exceptions.
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 12W.4)
-
Fach: Marketing
(Wahlfach)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
- 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 2.0 ECTS)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
-
Fach: Marketing
(Wahlfach)
- Masterstudium Informationsmanagement
(SKZ: 922, Version: 13W.2)
-
Fach: Marketing
(Wahlfach)
-
5.6.2 Consumer Behavior and Media (
2.0h VC/KS / 2.0 ECTS)
- 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS)
-
5.6.2 Consumer Behavior and Media (
2.0h VC/KS / 2.0 ECTS)
-
Fach: Marketing
(Wahlfach)
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
- 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2024/25
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2023
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
- Sommersemester 2020
-
Sommersemester 2019
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
- Sommersemester 2018
- Sommersemester 2017
- Sommersemester 2016
- Sommersemester 2015
- Sommersemester 2014
-
Sommersemester 2013
- 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)