602.420 (19S) Consumer Behavior and Media (parallel)

Sommersemester 2019

Registration deadline has expired.

First course session
06.05.2019 08:30 - 12:30 HS B On Campus
... no further dates known

Overview

Lecturer
Tutor/Tutors
Course title german Consumer Behavior and Media (parallel)
Type Lecture - Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 25 (35 max.)
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 06.05.2019
eLearning Go to Moodle course
Seniorstudium Liberale Yes

Time and place

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Course Information

Intended learning outcomes

Students are expected to understand important trends of information and communication technologies and how these affect and change consumer behavior. In addition to the lecture, students will prepare a group case study. The cases will focus on a variety of topics covered in class.

Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) who are enrolled in a bachelor's program are also admitted.

Teaching methodology including the use of eLearning tools

lecture | discussion | individual work | group work | oral presentation

Course content

The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior.

Topics included are, among others:

  • emerging issues in a hyper connected world
  • computer usage of converging technologies
  • mobile marketing
  • big data
  • social media
  • Bloggers and influencers
  • digital divide
  • IoT
  • theoretical concepts

Literature

Okazaki, S., &Taylor, R. (2013). Social media and international advertising: theoreticalchallenges and future directions. International Marketing Review, 30(1), 56-71.
Mangold, W. Glynn;Faulds, David J. (2009): Social Media: The New Hybrid Element of the PromotionMix, Business Horizons, 52, 357-365.
Nakamura, J.;Csikszentmihalyi, M. (2009): Flow Theory and Research, in: C. R. Snyder &S. J. Lopez: Oxford Handbook of Positive Psychology, Oxford: University Press, 195-206.
Venkatesh, Viswanathet al. (2003): User Acceptance of Information Technology: Toward a UnifiedView, MIS Quarterly, 27 (3), 425-478.
Friestad, Marina;Wright, Peter (1994): The Persuasion Knowledge Model: How People Cope withPersuasion Attempts, Journal of Consumer Research, Vol. 21, 1-31.

literature will be provided online (Moodle E-Learning platform)

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

group work / oral presentation / individual assignment / written exam

Examination topic(s)

**** Two attempts for the exam are offered: ****

1st attempt: May 29, 2019, 9.30 - 10.30 am, lecture hall A 

2nd attempt: June 27, 2019, 8.30 - 9.30 am, lecture hall B

Assessment criteria / Standards of assessment for examinations

Importante note: the exam will take place as an online exam. Further information will be provided on the Moodle course.

Students are given two exam attempts. The exam must be passed in order to pass the entire course. There are no more than two attempts; there are no exceptions.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Marketing (Compulsory elective)
      • Consumer Behavior and Media ( 2.0h VC / 2.0 ECTS)
        • 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 2.0 ECTS)
  • Master's degree programme Information Management (SKZ: 922, Version: 13W.2)
    • Subject: Marketing (Compulsory elective)
      • 5.6.2 Consumer Behavior and Media ( 2.0h VC/KS / 2.0 ECTS)
        • 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS)
  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Innovation and Marketing (IAM) (Compulsory subject)
      • Consumer Behavior and Media (IAM) ( 2.0h VK / 4.0 ECTS)
        • 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen

Equivalent courses for counting the examination attempts

Sommersemester 2023
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2022
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2021
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2020
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2019
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 2.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2013
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)