602.420 (19S) Consumer Behavior and Media (parallel)
Overview
- Lecturer
- Tutor/Tutors
- Course title german Consumer Behavior and Media (parallel)
- Type Lecture - Course (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 25 (35 max.)
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 06.05.2019
- eLearning Go to Moodle course
- Seniorstudium Liberale Yes
Time and place
Course Information
Intended learning outcomes
Students are expected to understand important trends of information and communication technologies and how these affect and change consumer behavior. In addition to the lecture, students will prepare a group case study. The cases will focus on a variety of topics covered in class.
Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) who are enrolled in a bachelor's program are also admitted.
Teaching methodology including the use of eLearning tools
lecture | discussion | individual work | group work | oral presentation
Course content
The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior.
Topics included are, among others:
- emerging issues in a hyper connected world
- computer usage of converging technologies
- mobile marketing
- big data
- social media
- Bloggers and influencers
- digital divide
- IoT
- theoretical concepts
Literature
Okazaki, S., &Taylor, R. (2013). Social media and international advertising: theoreticalchallenges and future directions. International Marketing Review, 30(1), 56-71.
Mangold, W. Glynn;Faulds, David J. (2009): Social Media: The New Hybrid Element of the PromotionMix, Business Horizons, 52, 357-365.
Nakamura, J.;Csikszentmihalyi, M. (2009): Flow Theory and Research, in: C. R. Snyder &S. J. Lopez: Oxford Handbook of Positive Psychology, Oxford: University Press, 195-206.
Venkatesh, Viswanathet al. (2003): User Acceptance of Information Technology: Toward a UnifiedView, MIS Quarterly, 27 (3), 425-478.
Friestad, Marina;Wright, Peter (1994): The Persuasion Knowledge Model: How People Cope withPersuasion Attempts, Journal of Consumer Research, Vol. 21, 1-31.
literature will be provided online (Moodle E-Learning platform)
Examination information
Examination methodology
group work / oral presentation / individual assignment / written exam
Examination topic(s)
**** Two attempts for the exam are offered: ****
1st attempt: May 29, 2019, 9.30 - 10.30 am, lecture hall A
2nd attempt: June 27, 2019, 8.30 - 9.30 am, lecture hall B
Assessment criteria / Standards of assessment for examinations
Importante note: the exam will take place as an online exam. Further information will be provided on the Moodle course.
Students are given two exam attempts. The exam must be passed in order to pass the entire course. There are no more than two attempts; there are no exceptions.
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 12W.4)
-
Subject: Marketing
(Compulsory elective)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
- 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 2.0 ECTS)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Information Management
(SKZ: 922, Version: 13W.2)
-
Subject: Marketing
(Compulsory elective)
-
5.6.2 Consumer Behavior and Media (
2.0h VC/KS / 2.0 ECTS)
- 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS)
-
5.6.2 Consumer Behavior and Media (
2.0h VC/KS / 2.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
- 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
Equivalent courses for counting the examination attempts
-
Sommersemester 2023
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
- Sommersemester 2020
-
Sommersemester 2019
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
- Sommersemester 2018
- Sommersemester 2017
- Sommersemester 2016
- Sommersemester 2015
- Sommersemester 2014
-
Sommersemester 2013
- 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)