180.521 (18W) Media Economy and Popular Culture in Contemporary China

Wintersemester 2018/19

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Erster Termin der LV
25.10.2018 12:30 - 18:30 , HS 9
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Media Economy and Popular Culture in Contemporary China
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
6.0
Anmeldungen
19 (30 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
25.10.2018
eLearning
zum Moodle-Kurs

LV-Beschreibung

Inhalt/e

China’s media culture has been transformed drastically due to the impact of on-going commercialization, consumerism and technological developments in the last two decades. This course aims to give a survey of the diversified media landscape such as movies, television entertainment programmes, commercial advertising, and digital media (Wechat, QQ, blogs and microblogs) in contemporary china, with a special focus on the economic issues in the entertainment and media industries and the online economy, such as sesame credit , and the production, distribution, and reception of media texts of different genres. The topics will also cover how contemporary popular culture makes use of and sometimes parodies traditional Chinese cultural elements to cater to the popular taste and better suited for commercial purposes. Students attending the course are encouraged to make comparative studies between different media economies in fields he/she is interested in.

Main topics include but not limited to :

1. Overview over the emergence of popular culture in China since 1978; Chinese popular music, concerts, links to Taiwan and
     HK; Rock Youth Deng Lijun (邓丽君) and Cui Jian (崔健) ;Korean Craze and Cosplay

2. The Mass Media and ist Impact on Economics: Contemporary Chinese Cinema and Mass Media

Contemporary Chinese Cinema: its directors, stories, and star

New Year Celebration Films: from Big Shots Funeral to Lost in Thailand

Martial Arts Movies and Costume Fantasy Drama: from Bruce Lee to Jackie Chan ; Swords of Legends 

Revival and Reconstruction of Martial Arts Movies: Ang lee to Zhang Yimou-- Crouching Tiger, Hidden Dragon and Hero 

3. Chinese Popular TV Talent Show and Internet Culture :“Super Voice Girl” , "China's Got Talent, "The Voice of China", online      literature

4. Media Economy and Social Media Networks: Beijing Connected in China; Webcast and network anchor, internet celebrity;             Dating Websites and We Media

5. Cyber Catchwords from a commercial perspective

Erwartete Vorkenntnisse

 

Prüfungsinformationen

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Gebundene Wahlfächer II (Wahlfach)
      • Electives II ( 0.0h XX / 8.0 ECTS)
        • 180.521 Media Economy and Popular Culture in Contemporary China (2.0h VC / 6.0 ECTS)
          Absolvierung im 3. Semester empfohlen
  • Masterstudium Medien, Kommunikation und Kultur (SKZ: 841, Version: 09W.1)
    • Fach: Medien, Kultur und sozialer Wandel (Pflichtfach)
      • Vorlesung mit Kurs ( 2.0h VK / 6.0 ECTS)
        • 180.521 Media Economy and Popular Culture in Contemporary China (2.0h VC / 6.0 ECTS)
  • Masterstudium Medien, Kommunikation und Kultur (SKZ: 841, Version: 09W.1)
    • Fach: Medien- und Konvergenzmanagement (Wahlfach)
      • Medien- und Konvergenzmanagement ( 2.0h VO / 3.0 ECTS)
        • 180.521 Media Economy and Popular Culture in Contemporary China (2.0h VC / 6.0 ECTS)
  • Diplomstudium Publizistik und Kommunikationswissenschaft (SKZ: 301, Version: 02W.2)
    • 2.Abschnitt
      • Fach: Sonstige Wahlfächer (Wahlfach)
        • Modul: Kulturtheorie und Medienentwicklung II
          • Kulturtheorie und Medienentwicklung II ( 2.0h SE / 6.0 ECTS)
            • 180.521 Media Economy and Popular Culture in Contemporary China (2.0h VC / 6.0 ECTS)

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