180.816 (19S) Entrepreneurship & Innovation Management (IAM)
Überblick
- Lehrende/r
- LV-Titel englisch Entrepreneurship & Innovation Management (IAM)
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 43 (30 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 01.04.2019
- eLearning zum Moodle-Kurs
-
Anmerkungen
In case of questions you may directly contact Wolfgang Lattacher -> Mail: wolfgang.lattacher@aau.at, Phone: +43 463 2700 4056.
- Seniorstudium Liberale Ja
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.
Lehrmethodik inkl. Einsatz von eLearning-Tools
Interactive lectures; case discussion; preparing, presenting and submitting the course report
Inhalt/e
Innovation Management (Wolfgang Lattacher)
- Innovation Management - Relevance and definitions
- Types of innovations (product, process, position, business model; + disruptive innovation)
- Strategy and innovation (competitive-, blue ocean-, timing strategy, open innovation)
- Structure and innovation (organizational dilemma, ambidexterity)
- Culture and innovation (supporting/limiting factors)
- Innovation process (from the idea to the launch)
Entrepreneurship (Zulaicha Parastuty)
- Entrepreneurship: Introduction
- The entrepreneur
- Thinking and Acting
- Entrepreneurial Opportunity
- Entrepreneurial Process & Ecosystem
- Resources
- Creating New Venture: Lean startup
Literatur
Bessant & Tidd (2015): Innovation and Entrepreneurship. Third ed. Wiley, UK
Blank, S. (2013): Why the Lean Startup changes everything. HBR, 3-9
Nielsen et al. ( 2012): Entrepreneurship in Theory and Practice. Paradoxes in Play. Edward Elgar, Cheltenham
Prüfungsinformationen
Prüfungsmethode/n
This lecture-course will be evaluated based on the following methods:
1. Written exam
2. Assignments (Group work & individual participation)
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
-
Entrepreneurship & Innovation Management (IAM) (
2.0h VK / 4.0 ECTS)
- 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Entrepreneurship & Innovation Management (IAM) (
2.0h VK / 4.0 ECTS)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
- Masterstudium Information and Communications Engineering (ICE)
(SKZ: 488, Version: 15W.1)
-
Fach: Management and Economics: Advanced (WI)
(Wahlfach)
-
Entrepreneurship & Innovation Management (
0.0h VK, VO, KU / 10.0 ECTS)
- 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)
-
Entrepreneurship & Innovation Management (
0.0h VK, VO, KU / 10.0 ECTS)
-
Fach: Management and Economics: Advanced (WI)
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Sommersemester 2018
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
-
Sommersemester 2017
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
-
Sommersemester 2016
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
-
Sommersemester 2015
- 180.816 VK Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)