180.816 (19S) Entrepreneurship & Innovation Management (IAM)

Sommersemester 2019

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Erster Termin der LV
01.04.2019 09:00 - 13:00 , B11.0.1.1
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Entrepreneurship & Innovation Management (IAM)
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
43 (30 max.)
Organisationseinheit
Unterrichtssprache
Englisch
mögliche Sprache/n der Leistungserbringung
Englisch
LV-Beginn
01.04.2019
eLearning
zum Moodle-Kurs
Anmerkungen

In case of questions you may directly contact Wolfgang Lattacher -> Mail: wolfgang.lattacher@aau.at, Phone: +43 463 2700 4056.

Seniorstudium Liberale
Ja

LV-Beschreibung

Intendierte Lernergebnisse

The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.

Lehrmethodik

Interactive lectures; case discussion; preparing, presenting and submitting the course report

Inhalt/e

Innovation Management (Wolfgang Lattacher)

  • Innovation Management - Relevance and definitions
  • Types of innovations (product, process, position, business model; + disruptive innovation)
  • Strategy and innovation (competitive-, blue ocean-, timing strategy, open innovation)
  • Structure and innovation (organizational dilemma, ambidexterity)
  • Culture and innovation (supporting/limiting factors)
  • Innovation process (from the idea to the launch)

Entrepreneurship (Zulaicha Parastuty)

  • Entrepreneurship: Introduction
  • The entrepreneur
  • Thinking and Acting
  • Entrepreneurial Opportunity
  • Entrepreneurial Process & Ecosystem
  • Resources
  • Creating New Venture: Lean startup

Literatur

Bessant & Tidd (2015): Innovation and Entrepreneurship. Third ed. Wiley, UK

Blank, S. (2013): Why the Lean Startup changes everything. HBR, 3-9

Nielsen et al. ( 2012): Entrepreneurship in Theory and Practice. Paradoxes in Play. Edward Elgar, Cheltenham 



Prüfungsinformationen

Prüfungsmethode/n

This lecture-course will be evaluated based on the following methods:

1. Written exam

2.  Assignments (Group work & individual participation)


Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Innovation and Marketing (IAM) (Pflichtfach)
      • Entrepreneurship & Innovation Management (IAM) ( 2.0h VK / 4.0 ECTS)
        • 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)
  • Masterstudium Information and Communications Engineering (ICE) (SKZ: 488, Version: 15W.1)
    • Fach: Management and Economics: Advanced (WI) (Wahlfach)
      • Entrepreneurship & Innovation Management ( 0.0h VK, VO, KU / 10.0 ECTS)
        • 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2018
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2016
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2015
  • 180.816 VK Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)