604.700 (18S) Cases in International Consumer Behavior and Communication

Sommersemester 2018

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First course session
11.06.2018 09:30 - 15:30 Z.1.09 On Campus
... no further dates known

Overview

Lecturer
Course title german Cases in International Consumer Behavior and Communication
Type Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 3.0
Registrations 23 (35 max.)
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 11.06.2018
eLearning Go to Moodle course

Time and place

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Course Information

Intended learning outcomes

for further information please look at Moodle (course outline)


Teaching methodology including the use of eLearning tools

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Aufnahmebedingungen

Reserved for International Management students and exchange students

Course content

This course builds on material that you have covered in a previously completed course: “International Marketing: International Consumer Behavior and Communication.” Participants will acquire additional knowledge and skills related to consumer behavior in the international context. The format of this seminar is a combination of lectures, discussions of articles and cases, and team presentations. You are expected to read the assigned articles and case studies, prepare presentation materials, attend class and actively participate in class discussion.

Lehrziel

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Voraussetzungen

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Literature

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Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme International Management (SKZ: 908, Version: 16W.1)
    • Subject: Electives I: Specialization in International Management (Compulsory elective)
      • Cases in International Consumer Behavior and Communication ( 0.0h KS / 4.0 ECTS)
        • 604.700 Cases in International Consumer Behavior and Communication (2.0h KS / 4.0 ECTS)
  • Master's degree programme International Management (SKZ: 908, Version: 11W.2)
    • Subject: Electives I: Specialisation in International Management (Compulsory elective)
      • 1 Cases in International Consumer Behavior and Communication ( 0.0h KU / 3.0 ECTS)
        • 604.700 Cases in International Consumer Behavior and Communication (2.0h KS / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2024
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
Sommersemester 2023
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
Sommersemester 2022
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
Sommersemester 2021
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
Sommersemester 2020
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
Sommersemester 2019
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2017
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2016
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2015
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2014
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2013
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)