604.700 (18S) Cases in International Consumer Behavior and Communication
Overview
- Lecturer
- Course title german Cases in International Consumer Behavior and Communication
- Type Course (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 3.0
- Registrations 23 (35 max.)
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 11.06.2018
- eLearning Go to Moodle course
Time and place
Course Information
Intended learning outcomes
for further information please look at Moodle (course outline)
Teaching methodology including the use of eLearning tools
for further information please look at Moodle (course outline)
Aufnahmebedingungen
Reserved for International Management students and exchange students
Course content
This course builds on material that you have covered in a previously completed course: “International Marketing: International Consumer Behavior and Communication.” Participants will acquire additional knowledge and skills related to consumer behavior in the international context. The format of this seminar is a combination of lectures, discussions of articles and cases, and team presentations. You are expected to read the assigned articles and case studies, prepare presentation materials, attend class and actively participate in class discussion.
Lehrziel
for further information please look at Moodle (course outline)
Voraussetzungen
for further information please look at Moodle (course outline)
Literature
for further information please look at Moodle (course outline)
Examination information
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme International Management
(SKZ: 908, Version: 16W.1)
-
Subject: Electives I: Specialization in International Management
(Compulsory elective)
-
Cases in International Consumer Behavior and Communication (
0.0h KS / 4.0 ECTS)
- 604.700 Cases in International Consumer Behavior and Communication (2.0h KS / 4.0 ECTS)
-
Cases in International Consumer Behavior and Communication (
0.0h KS / 4.0 ECTS)
-
Subject: Electives I: Specialization in International Management
(Compulsory elective)
- Master's degree programme International Management
(SKZ: 908, Version: 11W.2)
-
Subject: Electives I: Specialisation in International Management
(Compulsory elective)
-
1 Cases in International Consumer Behavior and Communication (
0.0h KU / 3.0 ECTS)
- 604.700 Cases in International Consumer Behavior and Communication (2.0h KS / 3.0 ECTS)
-
1 Cases in International Consumer Behavior and Communication (
0.0h KU / 3.0 ECTS)
-
Subject: Electives I: Specialisation in International Management
(Compulsory elective)
Equivalent courses for counting the examination attempts
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Sommersemester 2024
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
-
Sommersemester 2023
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2022
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2021
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2020
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2019
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2017
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2016
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2015
- 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
-
Sommersemester 2014
- 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
-
Sommersemester 2013
- 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)