180.819 (18S) Corporate Communication

Sommersemester 2018

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Erster Termin der LV
13.04.2018 16:00 - 20:00 , N.1.42
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Corporate Communication
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
20 (30 max.)
Organisationseinheit
Unterrichtssprache
Englisch
mögliche Sprache/n der Leistungserbringung
Englisch
LV-Beginn
13.04.2018

LV-Beschreibung

Intendierte Lernergebnisse

Millions of different companies offering millions of products. Clients can buy products from all over the world. The challenge for companies to be unique is harder than ever before. Having the right communication strategy is therefore one of the most important things to be successful.

Students taking part in this course will get an overview of strategic corporate communications work. Together we will analyse and discuss the communications strategy of selected well-known companies. You will learn basic skills about important sections, like marketing communications, pr-communications, internal communications and how to create a communication strategy. In addition you will learn, how Facebook, Instagram etc. has revolutionized the work over the last years.

This course will be very practice-oriented. You will get on the one hand some scientific background and on the other hand you will learn how to use this knowledge in practice. Valentin Unterkircher has been expert in marketing and public relations communications for more than 25 years. He worked in several international companies and he made the doctor degree in communications.

Be a member of this exiting course and learn from the experiences of Dr. Unterkircher.

Inhalt/e

What are fundamentals and skills of Corporate Communications?

How to create a Corporate Communications Concept?

How can you create an effective communication controlling tool and why is it important?



Prüfungsinformationen

Prüfungsmethode/n

Students will be assessed by:

Active participation / taking part in the discussion

Case presentation

Final written work

Beurteilungskriterien/-maßstäbe

30 % Active participation / taking part in the discussion

30 % Case presentation

40 % Final written work

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Gebundene Wahlfächer I (Electives I) - Media and Communication (MC) (Wahlfach)
      • Special Topics in Media and Convergence Management I ( 2.0h VK / 4.0 ECTS)
        • 180.819 Corporate Communication (2.0h VC / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 180.819 VC Corporate Communication - Best practices based on scientific approach (2.0h / 4.0ECTS)
Sommersemester 2017
  • 180.819 VC Investor Relations (2.0h / 4.0ECTS)