604.100 (17W) International Marketing
Überblick
- Lehrende/r
- LV-Titel englisch International Marketing
- LV-Art Vorlesung
- Semesterstunde/n 1.0
- ECTS-Anrechnungspunkte 3.0
- Anmeldungen 64
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 17.11.2017
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
This course aims to develop the competencies, required for formulating, implementing and controlling marketing strategies in the international business environment.
By the end of the course, students will be able to:
- Identify and discuss the idea of global business and markets and analyze the international value chain.
- Describe different modes and incentives for internationalization of a firm.
- Perform an analysis of the international marketing environment.
- Identify international target markets and evaluate different market entry modes.
- Discuss the marketing mix (product, price, distribution, communication) decisions for international target markets.
Lehrmethodik inkl. Einsatz von eLearning-Tools
Lecture, Small case studies (including video cases), discussion, short group activity
Inhalt/e
Introduction to international/global marketing. Global companies and markets. Motives and barriers to internationalization. Theories of internationalization.
Evaluation of international target markets and market entry modes.
Marketing mix. Fundamental marketing mix decisions for international markets.
Literatur
Hollensen, S. (2017): Global marketing, A decision-oriented approach (7thEd.), Pearson Education (selected chapters)
Prüfungsinformationen
Prüfungsmethode/n
Written exam (60 minutes)
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium International Management
(SKZ: 908, Version: 16W.1)
-
Fach: International Marketing
(Pflichtfach)
-
International Marketing (
0.0h VO / 3.0 ECTS)
- 604.100 International Marketing (1.0h VO / 3.0 ECTS)
-
International Marketing (
0.0h VO / 3.0 ECTS)
-
Fach: International Marketing
(Pflichtfach)
- Masterstudium International Management
(SKZ: 908, Version: 16W.1)
-
Fach: International Marketing
(Pflichtfach)
-
International Marketing (
0.0h VO / 3.0 ECTS)
- 604.100 International Marketing (1.0h VO / 3.0 ECTS)
-
International Marketing (
0.0h VO / 3.0 ECTS)
-
Fach: International Marketing
(Pflichtfach)
- Masterstudium International Management
(SKZ: 908, Version: 11W.2)
-
Fach: International Marketing
(Pflichtfach)
-
1 International Marketing (
0.0h VO / 3.0 ECTS)
- 604.100 International Marketing (1.0h VO / 3.0 ECTS)
-
1 International Marketing (
0.0h VO / 3.0 ECTS)
-
Fach: International Marketing
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2023/24
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2022/23
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2021/22
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2020/21
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2019/20
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2018/19
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2016/17
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2015/16
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2014/15
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2013/14
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2012/13
- 604.100 VO International Marketing (1.0h / 3.0ECTS)