602.419 (18S) Consumer Behavior and Media

Sommersemester 2018

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Erster Termin der LV
25.05.2018 09:30 - 13:30 HS 3 On Campus
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Überblick

Lehrende/r
Tutor/in/Innen
LV-Titel englisch Consumer Behavior and Media
LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n 2.0
ECTS-Anrechnungspunkte 4.0
Anmeldungen 32 (35 max.)
Organisationseinheit
Unterrichtssprache Englisch
mögliche Sprache/n der Leistungserbringung Englisch
LV-Beginn 25.05.2018
eLearning zum Moodle-Kurs
Seniorstudium Liberale Ja

Zeit und Ort

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LV-Beschreibung

Intendierte Lernergebnisse

Students are expected to get a grasp of important trends of the ICT sector and how these affect and change consumer behavior. In addition to the lecture, students will have to prepare a group case study. The cases will focus on a variety of topics covered in class.

Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) who are enrolled in a bachelor's program are also admitted.

Lehrmethodik inkl. Einsatz von eLearning-Tools

lecture | discussion | individual work | group work | oral presentation

Inhalt/e

The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior.

Topics included are, among others:

  • emerging issues in a hyper connected world
  • computer usage of converging technologies
  • mobile marketing
  • big data
  • social media
  • Bloggers and influencers
  • digital divide
  • Web 2.0, Web 3.0, and the Internet of Things
  • theories of flow, persuasion knowledge, and media richness

Literatur

relevant literature will be provided online (Moodle E-Learning platform)

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Prüfungsmethode/n

group work / oral presentation / individual assignment / written exam

Prüfungsinhalt/e

**** Two attempts for the exam are offered: ****

1st attempt: June 7, 2018 Time: 13:30 - 14:30, lecture hall to be announced

2nd attempt: June 28, 2018 Time: 08:00 - 09:00, lecture hall to be announced

Beurteilungskriterien/-maßstäbe

Importante note: the exam will take place as an online exam. Further information will be provided on the Moodle course.

Students are given two exam attempts. The exam must be passed in order to pass the entire course. There are no more than two attempts - there are no exceptions.

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Marketing (Wahlfach)
      • Consumer Behavior and Media ( 2.0h VC / 2.0 ECTS)
        • 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
  • Masterstudium Informationsmanagement (SKZ: 922, Version: 13W.2)
    • Fach: Marketing (Wahlfach)
      • 5.6.2 Consumer Behavior and Media ( 2.0h VC/KS / 2.0 ECTS)
        • 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)
  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Innovation and Marketing (IAM) (Pflichtfach)
      • Consumer Behavior and Media (IAM) ( 2.0h VK / 4.0 ECTS)
        • 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2023
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2022
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2021
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2020
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2019
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 2.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2013
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)