180.816 (18S) Entrepreneurship & Innovation Management (IAM)
Overview
- Lecturer
- Course title german Entrepreneurship & Innovation Management (IAM)
- Type Lecture - Course (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 32 (30 max.)
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 12.03.2018
- eLearning Go to Moodle course
Time and place
Course Information
Intended learning outcomes
The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.
Teaching methodology including the use of eLearning tools
Interactive lectures; case discussion; preparing, presenting and submitting the course report
Course content
Opportuniy identification, evaluation and development
Business model; business model design; business model innovation.
Corporate Entrepreneurship, principles and selected topics of innovation management
Convergence; media convergence.
Literature
Nielsen et al. ( 2012): Entrepreneurship in Theory and Practice. Paradoxes in Play. Edward Elgar, Cheltenham
Blank, S. (2013): Why the Lean Startup changes everything. HBR, 3-9
Bessant & Tidd (2015): Innovation and Entrepreneurship. Third ed. Wiley, UK
Examination information
Examination methodology
This lecture-course will be evaluated based on the following methods:
1. Written exam
2. Assignments (Group work & individual participation)
Examination topic(s)
Content discussed in the lecture-course
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
-
Entrepreneurship & Innovation Management (IAM) (
2.0h VK / 4.0 ECTS)
- 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Entrepreneurship & Innovation Management (IAM) (
2.0h VK / 4.0 ECTS)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
- Masterstudium Information and Communications Engineering (ICE)
(SKZ: 488, Version: 15W.1)
-
Subject: Management and Economics: Advanced (WI)
(Compulsory elective)
-
Entrepreneurship & Innovation Management (
0.0h VK, VO, KU / 10.0 ECTS)
- 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)
-
Entrepreneurship & Innovation Management (
0.0h VK, VO, KU / 10.0 ECTS)
-
Subject: Management and Economics: Advanced (WI)
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Sommersemester 2019
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
-
Sommersemester 2017
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
-
Sommersemester 2016
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
-
Sommersemester 2015
- 180.816 VK Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)