180.816 (18S) Entrepreneurship & Innovation Management (IAM)

Sommersemester 2018

Registration deadline has expired.

First course session
12.03.2018 09:00 - 15:00 V.1.04 On Campus
... no further dates known

Overview

Lecturer
Course title german Entrepreneurship & Innovation Management (IAM)
Type Lecture - Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 32 (30 max.)
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 12.03.2018
eLearning Go to Moodle course

Time and place

List of events is loading...

Course Information

Intended learning outcomes

The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.

Teaching methodology including the use of eLearning tools

Interactive lectures; case discussion; preparing, presenting and submitting the course report

Course content

Opportuniy identification, evaluation and development

Business model; business model design; business model innovation.

Corporate Entrepreneurship, principles and selected topics of innovation management

Convergence; media convergence.

Literature

Nielsen et al. ( 2012): Entrepreneurship in Theory and Practice. Paradoxes in Play. Edward Elgar, Cheltenham 

Blank, S. (2013): Why the Lean Startup changes everything. HBR, 3-9 

Bessant & Tidd (2015): Innovation and Entrepreneurship. Third ed. Wiley, UK

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

This lecture-course will be evaluated based on the following methods:

1. Written exam

2.  Assignments (Group work & individual participation)


Examination topic(s)

Content discussed in the lecture-course

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Innovation and Marketing (IAM) (Compulsory subject)
      • Entrepreneurship & Innovation Management (IAM) ( 2.0h VK / 4.0 ECTS)
        • 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen
  • Masterstudium Information and Communications Engineering (ICE) (SKZ: 488, Version: 15W.1)
    • Subject: Management and Economics: Advanced (WI) (Compulsory elective)
      • Entrepreneurship & Innovation Management ( 0.0h VK, VO, KU / 10.0 ECTS)
        • 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2019
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2016
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2015
  • 180.816 VK Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)