180.824 (18S) Special Topics: Innovation & Entrepreneurship: Media Entrepreneurship
Überblick
- Lehrende/r
- LV-Titel englisch Special Topics: Innovation & Entrepreneurship: Media Entrepreneurship
- LV-Art Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 9 (35 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 07.05.2018
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
(a) Understand the process of creating new venture in general and in the context of the media sector in particular; (b) Identify and analyze media entrepreneurship; (c) Conceptualize the creation and launching new media ventures using business models, social networks, and digital tools; (d) Get a broader understanding of sustainable media/journalistic ventures in the context of ethics and social responsibility.
Lehrmethodik inkl. Einsatz von eLearning-Tools
Interactive lecture, team work (presentations and discussions in class), reflection questions on readings, and individual written essay on a selected topic.
Inhalt/e
The development of new technologies, foremost of the Internet, has caused a shift in the market power of large media enterprises towards new small media initiatives and organizations. Students will learn the foundations of entrepreneurship while putting emphasis on journalism and media entrepreneurship. Media firms are not solely commercial entities, but they often act in public interest, aim to change the world or just attempt to provide artistic/cultural value, entertainment or intellectual stimulation. Students will learn successful business models of new media ventures which simultaneously create economic and social value. Besides, there will be discussion on ethics in the context of the growing phenomenon of freelance journalism.
Prüfungsinformationen
Prüfungsmethode/n
The final grade covers: (a) presentation in class (b)participation in discussions, and (c) individual written essay. Students will have about four weeks to complete the written assignment
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Electives I - Innovation, Marketing and Law (IML)
(Wahlfach)
-
Special Topics: Innovation & Entrepreneurship (
2.0h KU / 4.0 ECTS)
- 180.824 Special Topics: Innovation & Entrepreneurship: Media Entrepreneurship (2.0h KS / 4.0 ECTS)
-
Special Topics: Innovation & Entrepreneurship (
2.0h KU / 4.0 ECTS)
-
Fach: Electives I - Innovation, Marketing and Law (IML)
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Sommersemester 2017
- 180.824 KS Special Topics: Innovation & Entrepreneurship: Media Entrepreneurship (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.824 KS Special Topics: Innovation & Entrepreneurship: Media Entrepreneurship (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 180.824 KU Special Topics: Innovation & Entrepreneurship (2.0h / 4.0ECTS)