180.584 (18S) Agenda Building
Überblick
- Lehrende/r
- LV-Titel englisch Agenda Building
- LV-Art Seminar (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 6.0
- Anmeldungen 4 (20 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Deutsch , Englisch , Spanisch , Portugiesisch
- LV-Beginn 09.03.2018
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Media does not report on „what happens“, but rather on what fits in its modus operandi and demands. This course is designed to analyze why some topics become media issues and other don’t, who manages to transform a topic into a media issue and how, what the requirements are in order for a conflict to get media attention, when issues arise and when media attention drops. This collective process of selection and framing of topics and sources is defined in media science as agenda building. For future media and communication scientists, knowing this process is imperative in order to understand how media management works as to evaluate in what way such management is successful or fails and why.
Inhalt/e
1. What is agenda building?
2. Public agenda, political agenda, media agenda
3. What is an/at issue?
4. Social conflicts, conflicts in the media and media conflicts
5. Who I: Gatekeepers
6. Who II: News promoters
7. What: Events and issue management
8. When: Issue attention cycles
9. How: Agenda building and framing
10. How: Issue ownership, issue position, issue trespassing
11. Where: Media genre and agenda building
12. Where: Agenda building and social media
Erwartete Vorkenntnisse
English
Literatur
Protess, David; McCombs, Maxwell (2016). Agenda Setting: Readings on Media, Public Opinion, and Policy-Making. New York: Routledge.
Cobb, Roger W.; Elder, Charles D. (1983): Participation in American Politics. The Dynamics of Agenda Building. Baltimore: Johns Hopkins Univ. Press.
Lang, Gladis E.; Lang, Kurt (1981): Watergate: An Exploration of the Agenda-Building Process, in: Cleveland Wilhoit, Harold de Bock (ed.): Mass Communication Review Yearkbook, vol. 2. Beverly Hills: Sage.
Prüfungsinformationen
Prüfungsmethode/n
Presentation (including handouts): 30% of the score
Scientific paper (3500-4000 Words): 70% of the score
Beurteilungskriterien/-maßstäbe
Presentation:
- handout (must be written, sent to the professor via email and shared in class)
- formal requirements for the handout (see template in Moodle)
- (clear) research question
- (reliable) structure
- (academic) bibliography (citation, format style)
- own research of bibliography and/or cases
Paper:
- paper concept (deadline, formal requirements/template, clear research question, structure of the abstract, at least five academic references, two of them no older than 5 years)
- formal requirements on paper concept and on the final paper (title page, table of contents, length)
- (clear) research question
- (reliable) structure
- academic, current bibliography (at least five academic references, two of them no older than 5 years)
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Medien, Kommunikation und Kultur
(SKZ: 841, Version: 09W.1)
-
Fach: Organisationskommunikation und -kultur
(Wahlfach)
-
Seminar (
2.0h SE / 6.0 ECTS)
- 180.584 Agenda Building (2.0h SE / 6.0 ECTS)
-
Seminar (
2.0h SE / 6.0 ECTS)
-
Fach: Organisationskommunikation und -kultur
(Wahlfach)
- Diplomstudium Publizistik und Kommunikationswissenschaft
(SKZ: 301, Version: 02W.2)
-
2.Abschnitt
-
Fach: Schwerpunktfach "Organisationskommunikation" ( Wahlfach)
(Wahlfach)
-
Modul: Seminar zur Organisationskommunikation
-
Seminar zur Organisationskommunikation (
2.0h SE / 6.0 ECTS)
- 180.584 Agenda Building (2.0h SE / 6.0 ECTS)
-
Seminar zur Organisationskommunikation (
2.0h SE / 6.0 ECTS)
-
Modul: Seminar zur Organisationskommunikation
-
Fach: Schwerpunktfach "Organisationskommunikation" ( Wahlfach)
(Wahlfach)
-
2.Abschnitt