180.993 (17W) Current Issues in Media Management: Public Service Media in the Information Society

Wintersemester 2017/18

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Erster Termin der LV
11.10.2017 13:15 - 17:15 , V.1.34
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Current Issues in Media Management: Public Service Media in the Information Society
LV-Art
Seminar (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
6.0
Anmeldungen
8 (30 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
11.10.2017
eLearning
zum Moodle-Kurs

LV-Beschreibung

Intendierte Lernergebnisse

  • Increase knowledge about public service media and it's political and economic implications
  • Enhancing analytical skills by selection and sole analysis of a relevant topic in the thematic area of public service media 
  • Enhancing competencies for oral and written presentation of a self-selected topic (transfer)
  • Enhancing capabilities for critique and reflection

Lehrmethodik

Thematic introduction by the supervisor  

Instructions and feedback by the supervisor regarding the investigation/analysis and presentation  that is carried out by students independently 

Optional: Applied conversation/discussion training by means of  a simulation of a political enquete on public service media   

Inhalt/e

Television broadcasting was traditionally a heavy regulated area of communication and  has mostly been provided by public organizations under a monopoly regime, because of the limited availability of broadcasting frequencies and the high barriers to entry. But over the last decades, the broadcasting markets have undergone important changes. The abolition of monopolies, the emergence of new players and rapid technological developments have fundamentally altered the broadcasting markets. These developments led to controversial discussions regarding the legitimacy, the extent, the funding and the control of public service broadcasting organizations and their market activities. 

The seminar will explore the economics and politics of public service media in the information society. What are the justifications for public service in a multi-channel environment? Can public und private media  co-exist in fair competition, and what are their respective roles? How do public service media perform und how can we evaluate performance? How does public service expand into the online environment and what are the economic and regulatory consequences? How is funding and control of public service media organized accross Europe? Which role does the Europen Union and EU state aid rules play in media politics? The seminar explores the  central issues of the debate about public service media in Europa and applies, if appropriate, a comparative perspective.

Prüfungsinformationen

Prüfungsmethode/n

Attendence &  engagement in classes

Delivery of a written short concept 

Quality of presentations and final seminar paper

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Bachelorstudium Medien- und Kommunikationswissenschaften (SKZ: 641, Version: 16W.2)
    • Fach: Media and Communications Management (Wahlfach)
      • Current Issues in Media Management ( 0.0h SE / 6.0 ECTS)
        • 180.993 Current Issues in Media Management: Public Service Media in the Information Society (2.0h SE / 6.0 ECTS)
          Absolvierung im 5., 6. Semester empfohlen
  • Bachelorstudium Medien- und Kommunikationswissenschaften (SKZ: 641, Version: 09W.1)
    • Fach: Strategische Kommunikation und Kommunikationsmanagement (Pflichtfach)
      • Seminar ( 2.0h SE / 5.0 ECTS)
        • 180.993 Current Issues in Media Management: Public Service Media in the Information Society (2.0h SE / 6.0 ECTS)
  • Bachelorstudium Medien- und Kommunikationswissenschaften (SKZ: 641, Version: 09W.1)
    • Fach: Medien- und Konvergenzmanagement (Wahlfach)
      • Medienmanagement ( 2.0h SE / 6.0 ECTS)
        • 180.993 Current Issues in Media Management: Public Service Media in the Information Society (2.0h SE / 6.0 ECTS)

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