180.821 (17W) Cross Media Management

Wintersemester 2017/18

Registration deadline has expired.

First course session
09.10.2017 08:30 - 13:30 V.1.04 On Campus
... no further dates known

Overview

Lecturer
Tutor/Tutors
Course title german Cross Media Management
Type Lecture - Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 30 (30 max.)
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 09.10.2017
eLearning Go to Moodle course

Time and place

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Course Information

Intended learning outcomes

To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies, this semester in cooperation with L'ORÉAL

Teaching methodology including the use of eLearning tools

Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of case studies with discussion

Course content

  • Principles of Cross-Media management
  • Cross-Media management basic conditions
  • Types of Cross-Media management
  • Theoretical approaches to Cross-Media management
  • Preparation and presentation of case studies
  • One case study will be carried out in cooperation with L'ORÉAL

Literature

A detailed literature list will be delivered in the lecture

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Electives I - Media and Communication (MC) (Compulsory elective)
      • Cross Media Management ( 2.0h VK / 4.0 ECTS)
        • 180.821 Cross Media Management (2.0h VC / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.821 VK Cross Media Management (2.0h / 4.0ECTS)