180.821 (17W) Cross Media Management
Overview
- Lecturer
- Tutor/Tutors
- Course title german Cross Media Management
- Type Lecture - Course (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 30 (30 max.)
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 09.10.2017
- eLearning Go to Moodle course
Time and place
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Course Information
Intended learning outcomes
To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies, this semester in cooperation with L'ORÉAL
Teaching methodology including the use of eLearning tools
Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of case studies with discussion
Course content
- Principles of Cross-Media management
- Cross-Media management basic conditions
- Types of Cross-Media management
- Theoretical approaches to Cross-Media management
- Preparation and presentation of case studies
- One case study will be carried out in cooperation with L'ORÉAL
Literature
A detailed literature list will be delivered in the lecture
Examination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Electives I - Media and Communication (MC)
(Compulsory elective)
-
Cross Media Management (
2.0h VK / 4.0 ECTS)
- 180.821 Cross Media Management (2.0h VC / 4.0 ECTS)
-
Cross Media Management (
2.0h VK / 4.0 ECTS)
-
Subject: Electives I - Media and Communication (MC)
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Wintersemester 2023/24
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 180.821 VK Cross Media Management (2.0h / 4.0ECTS)