180.819 (17S) Investor Relations

Sommersemester 2017

Registration deadline has expired.

First course session
17.03.2017 17:00 - 21:00 V.1.04 On Campus
... no further dates known

Overview

Lecturer
Course title german Investor Relations
Type Lecture - Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 13 (35 max.)
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 17.03.2017

Time and place

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Course Information

Intended learning outcomes

Main objective of the course is to explain this sensitive and highly interesting field of investor communications by providing theoretical background in combination with relevant practical examples. 

Preferred methods are open interaction and discussion during the lesson and presenting knowledge about the current state of the art status in practice.

Teaching methodology including the use of eLearning tools

Inputs, discussion, working in small groups, field research, presentation

Course content

Investor Relations is an obligatory, essential and strategic communications discipline for publicly listed companies. Compared to Public Relations, which is mainly responsible for communication with media and journalists, Investor Relations represents an interface between the company and investors or other persons, who are interested in the economic situation of the company. 

Therefore, the main target groups of an Investor Relations officer are, amongst others, shareholders, banks, analysts, rating agencies and economic journalist. Students of this course will get an overview about this sensitive and highly interesting field of corporate communications as well as obtain basic skills of Investor Relations topics. 

Due to the fact that the ability to adapt to the volatile information environment and that adequate external communication is essential in the surrounding global corporate markets, this course is not only addressed to potential future Investor Relations experts, it is an interesting course for all students who will work in corporate communications.


Main topics are:

  • Basic knowledge of Investor Relations
  • Fundamentals and skills of a good Investor Relations work
  • Effective Investor Relations online communication (web 2.0, twitter, facebook etc.)
  • No-go's of Investor Relations work
  • Training on how to react if the company is in an economic loss situation or even in a crisis
  • Behaviour skills of a good Investor Relations Officer
  • and a lot of more....


Literature

Kirchhoff, Klaus Rainer (2009): Grundlagen der IR. In: Kirchhoff, K. /Piwinger, M. (Hrsg.): Praxishandbuch Investor Relations. 2. Auflage, Gabler Verlag, Wiesbaden. page 35 – 62

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Students will be assessed by a final written evaluation

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme International Management (SKZ: 908, Version: 16W.1)
    • Subject: Options (Optional subject)
      • Freie Wahlfächer ( 0.0h XX / 9.0 ECTS)
        • 180.819 Investor Relations (2.0h VC / 4.0 ECTS)
  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Electives I - Media and Communication (MC) (Compulsory elective)
      • Special Topics in Media and Convergence Management I ( 2.0h VK / 4.0 ECTS)
        • 180.819 Investor Relations (2.0h VC / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2019
  • 180.819 VC Corporate Communication - Best practices based on scientific approach (2.0h / 4.0ECTS)
Sommersemester 2018
  • 180.819 VC Corporate Communication (2.0h / 4.0ECTS)