180.819 (17S) Investor Relations

Sommersemester 2017

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Erster Termin der LV
17.03.2017 17:00 - 21:00 , V.1.04
... keine weiteren Termine bekannt


LV-Titel englisch
Investor Relations
Vorlesung-Kurs (prüfungsimmanente LV )
13 (35 max.)
mögliche Sprache/n der Leistungserbringung


Intendierte Lernergebnisse

Main objective of the course is to explain this sensitive and highly interesting field of investor communications by providing theoretical background in combination with relevant practical examples. 

Preferred methods are open interaction and discussion during the lesson and presenting knowledge about the current state of the art status in practice.


Inputs, discussion, working in small groups, field research, presentation


Investor Relations is an obligatory, essential and strategic communications discipline for publicly listed companies. Compared to Public Relations, which is mainly responsible for communication with media and journalists, Investor Relations represents an interface between the company and investors or other persons, who are interested in the economic situation of the company. 

Therefore, the main target groups of an Investor Relations officer are, amongst others, shareholders, banks, analysts, rating agencies and economic journalist. Students of this course will get an overview about this sensitive and highly interesting field of corporate communications as well as obtain basic skills of Investor Relations topics. 

Due to the fact that the ability to adapt to the volatile information environment and that adequate external communication is essential in the surrounding global corporate markets, this course is not only addressed to potential future Investor Relations experts, it is an interesting course for all students who will work in corporate communications.

Main topics are:

  • Basic knowledge of Investor Relations
  • Fundamentals and skills of a good Investor Relations work
  • Effective Investor Relations online communication (web 2.0, twitter, facebook etc.)
  • No-go's of Investor Relations work
  • Training on how to react if the company is in an economic loss situation or even in a crisis
  • Behaviour skills of a good Investor Relations Officer
  • and a lot of more....


Kirchhoff, Klaus Rainer (2009): Grundlagen der IR. In: Kirchhoff, K. /Piwinger, M. (Hrsg.): Praxishandbuch Investor Relations. 2. Auflage, Gabler Verlag, Wiesbaden. page 35 – 62



Students will be assessed by a final written evaluation


Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Freie Wahlfächer (Freifach)
      • Freie Wahlfächer ( 0.0h XX / 9.0 ECTS)
        • 180.819 Investor Relations (2.0h VC / 4.0 ECTS)
  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Gebundene Wahlfächer I (Electives I) - Media and Communication (MC) (Wahlfach)
      • Special Topics in Media and Convergence Management I ( 2.0h VK / 4.0 ECTS)
        • 180.819 Investor Relations (2.0h VC / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 180.819 VC Corporate Communication - Best practices based on scientific approach (2.0h / 4.0ECTS)
Sommersemester 2018
  • 180.819 VC Corporate Communication (2.0h / 4.0ECTS)