180.826 (17S) Global Communication: Identity, Brand Story and Cross-Cultural Management

Sommersemester 2017

Anmeldefrist abgelaufen.

Erster Termin der LV
08.05.2017 14:00 - 19:00 , V.1.04
... keine weiteren Termine bekannt


LV-Titel englisch
Global Communication: Identity, Brand Story and Cross-Cultural Management
Vorlesung-Kurs (prüfungsimmanente LV )
21 (30 max.)
mögliche Sprache/n der Leistungserbringung


Intendierte Lernergebnisse

The New Age Media Professionals as global, intercultural Storytellers

There is no globalisation without media and communication. Images and stories circulated in the media influence how we imagine the world, others and ourselves.

This course critically appreciates the impact of media  on how we think and feel through the construction of meaning in the stories that are projected. It explores the opportunities that media representations present for the creation of a global and interconnected space, which enables the people living in it to conduct their social, cultural, political and economic lives in positive, just and inclusive ways. At the same time, the course discusses some of the critical challenges, limits and threats those visual and textual representations present.

Communication media have been blamed for a breakdown of social relationships and have simultaneously been hailed as powerful social tools that can connect people from all walks of life. The aim of this course is to provide students with a critical understanding of dyadic relationship between media and three key fields of interpersonal interaction which are identified as personal, social and professional communication.

The purpose of this course is to explore and critically appreciate the role of the media and communications in the context of globalisation – especially the significance of cultural adaptation in global communication strategies.

To improve communication skills and intercultural effectiveness of media professionals working in multilingual and multicultural contexts.

To critically appreciate the impact of Social Media and Internet in global communication. 


Experiential Learning . . . Interactive Modules with Audio-Visual material.

The learning focus is not narrowed by a culture-specific approach and is aimed at developing the appropriate mind-set for effectiveness in global communications.

Good to Know: Minimum Theory! Emphasis is upon applying the concepts learned to become more effective in solving professional challenges of effective global communication.


The course is organised in three main thematic units. 

The first unit provides the conceptual entry point to the course and focuses on Identity. 

The second unit focuses on the modes of transnational, cross-cultural communication: television, cinema and the internet. 

The third unit focuses on the globalisation and social media communication. 

Each unit and lecture contributes to the understanding of identity in a world that is increasingly interconnected and networked.

Link auf weitere Informationen




All students are expected to make evaluation  presentations  followed by Q&A and submit an essay.


Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Freie Wahlfächer (Freifach)
      • Freie Wahlfächer ( 0.0h XX / 9.0 ECTS)
        • 180.826 Global Communication: Identity, Brand Story and Cross-Cultural Management (2.0h VC / 4.0 ECTS)
  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Gebundene Wahlfächer I (Electives I) - Media and Communication (MC) (Wahlfach)
      • Special Topics in Media and Convergence Management I ( 2.0h VK / 4.0 ECTS)
        • 180.826 Global Communication: Identity, Brand Story and Cross-Cultural Management (2.0h VC / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2016
  • 180.826 VC Media and Leadership Communication (2.0h / 4.0ECTS)
Sommersemester 2015
  • 180.826 KU Media and Leadership Communication (2.0h / 4.0ECTS)