180.131 (16W) The Art of Employerism
Overview
- Lecturer
- Course title german The Art of Employerism
- Type Proseminar (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 6 (30 max.)
- Organisational unit
- Language of instruction English
- Course begins on 04.10.2016
- eLearning Go to Moodle course
Time and place
Course Information
Intended learning outcomes
Students will be familiarized with the concepts of Employer Communications and Employee Communication
They will work on selected aspects (individually as well as in groups)
The theoretical concepts will be applied to cases (case studies, project work)
Teaching methodology including the use of eLearning tools
lecture, individual assignements, group work, presentation, paper
Course content
“High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization. And to engage employees, they understand the need to communicate strategically with them.” (Sarah Boggess; Ragan.com). In addition, companies also have to position themselves as favorable employers, triggering the attention of potential applicants even before they start their job. In this context, employer branding becomes key. Employer branding thereby describes "the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain".
The class tackles the umbrella topic of Employerism from both sides, addressing key topics like:
- Employee-Organization Communication (internal communication)
- Employee Alignment
- Employee Trust
- Employee Engagement / Employee Empowerment
- Employer Branding (external communication)
etc.
Literature
to be announced
Examination information
Examination methodology
Student will be evaluated based on their Overall class Performance (both oral and written)
Examination topic(s)
readings, Independent research
Assessment criteria / Standards of assessment for examinations
Data collection
Group Work (Case Studies), Participation in Discussions
2 small Presentations (Work-in-Progress)
Final Paper (15-20 pp.)
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Bachelor's degree programme Media & Communications
(SKZ: 641, Version: 16W.3)
-
Subject: Media and Communications Management
(Compulsory elective)
-
Key Concepts of Organizational Communication (
0.0h PS / 4.0 ECTS)
- 180.131 The Art of Employerism (2.0h PS / 4.0 ECTS) Absolvierung im 5. Semester empfohlen
-
Key Concepts of Organizational Communication (
0.0h PS / 4.0 ECTS)
-
Subject: Media and Communications Management
(Compulsory elective)
- Bachelor's degree programme Media & Communications
(SKZ: 641, Version: 16W.3)
-
Subject: Capita Selecta der Medien- und Kommunikationswissenschaften
(Compulsory elective)
-
Proseminar aus Capita Selecta (
0.0h PS / 4.0 ECTS)
- 180.131 The Art of Employerism (2.0h PS / 4.0 ECTS) Absolvierung im 5. Semester empfohlen
-
Proseminar aus Capita Selecta (
0.0h PS / 4.0 ECTS)
-
Subject: Capita Selecta der Medien- und Kommunikationswissenschaften
(Compulsory elective)
- Bachelor's degree programme Media & Communications
(SKZ: 641, Version: 09W.1)
-
Subject: Strategische Kommunikation und Kommunikationsmanagement
(Compulsory subject)
-
Vorlesung mit Kurs (
2.0h VK / 4.0 ECTS)
- 180.131 The Art of Employerism (2.0h PS / 4.0 ECTS)
-
Vorlesung mit Kurs (
2.0h VK / 4.0 ECTS)
-
Subject: Strategische Kommunikation und Kommunikationsmanagement
(Compulsory subject)
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Options
(Optional subject)
-
Options (
0.0h XX / 6.0 ECTS)
- 180.131 The Art of Employerism (2.0h PS / 4.0 ECTS) Absolvierung im 3., 4. Semester empfohlen
-
Options (
0.0h XX / 6.0 ECTS)
-
Subject: Options
(Optional subject)
- Diploma programme Media and Communications Studies
(SKZ: 301, Version: 02W.2)
-
Stage two
-
Subject: Schwerpunktfach "Organisationskommunikation" ( Wahlfach)
(Compulsory elective)
-
Module: Organisationen und Öffentlichkeit
-
Organisation und Öffentlichkeit (
2.0h VU, VO / 4.0 ECTS)
- 180.131 The Art of Employerism (2.0h PS / 4.0 ECTS)
-
Organisation und Öffentlichkeit (
2.0h VU, VO / 4.0 ECTS)
-
Module: Organisationen und Öffentlichkeit
-
Subject: Schwerpunktfach "Organisationskommunikation" ( Wahlfach)
(Compulsory elective)
-
Stage two
Equivalent courses for counting the examination attempts
-
Wintersemester 2015/16
- 180.131 SE Communications Controlling (2.0h / 5.0ECTS)
-
Sommersemester 2015
- 180.131 SE Kommunikationskultur in Organisationen (2.0h / 5.0ECTS)
-
Wintersemester 2013/14
- 180.131 SE Communications Controlling (2.0h / 5.0ECTS)
-
Wintersemester 2012/13
- 180.131 SE Strategische Kommunikation für Personen (2.0h / 5.0ECTS)