180.992 (16W) Cross-border Media Management

Wintersemester 2016/17

Registration deadline has expired.

First course session
20.10.2016 14:00 - 17:00 V.1.07 On Campus
... no further dates known

Overview

Lecturer
Course title german Cross-border Media Management
Type Proseminar (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 12 (30 max.)
Organisational unit
Language of instruction Englisch
possible language(s) of the assessment English
Course begins on 20.10.2016
eLearning Go to Moodle course

Time and place

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Course Information

Intended learning outcomes

Students will learn how media companies plan and implement cross-border activities and will practically apply this knowledge by elaborating concrete case studies.

The aim of this course is to comprehend, analyse, discuss and evaluate cross-border media management strategies based on concrete case studies exercises.

Teaching methodology including the use of eLearning tools

A variety of teaching methods will be used in the course in order to facilitate achieving the above mentioned objectives, including lectures, readings, discussions, skill-building exercises, business analysis and elaboration of case studies. 

Course content

The course will offer an insight into the contexts and structures, processes, economics of and controversies surrounding the cross-border management of media organisations. 

It will investigate how, why and when media products transcend national borders. It is about the activities of media organizations on foreign markets

Topics: 

  • Media Management
  • Cross-border Media Management
  • Foreign market entry strategies
  • National, Multinational, International, Transnational, Global Media Management strategies
  • Media and Organisations
  • Media and Globalization
  • Media Systems
  • What are preferred strategies of media companies?
  • What are the rationales for media companies to engage internationally?
  • What are the enabling or restricting structures of cross-border media management?
  • Which media market structures enable or constrain transaction between countries?

Literature

A literature list will be provided in the first lecture

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Presentation
Written paper

Assessment criteria / Standards of assessment for examinations

Active  participation
Presentation of a case study

Written Paper (based on the presented case study)

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Bachelor's degree programme Media & Communications (SKZ: 641, Version: 16W.3)
    • Subject: Media and Communications Management (Compulsory elective)
      • Key Concept of Media Management ( 0.0h PS / 4.0 ECTS)
        • 180.992 Cross-border Media Management (2.0h PS / 4.0 ECTS)
          Absolvierung im 5. Semester empfohlen
  • Bachelor's degree programme Media & Communications (SKZ: 641, Version: 16W.3)
    • Subject: Capita Selecta der Medien- und Kommunikationswissenschaften (Compulsory elective)
      • Proseminar aus Capita Selecta ( 0.0h PS / 4.0 ECTS)
        • 180.992 Cross-border Media Management (2.0h PS / 4.0 ECTS)
          Absolvierung im 5. Semester empfohlen
  • Bachelor's degree programme Media & Communications (SKZ: 641, Version: 09W.1)
    • Subject: Medien- und Konvergenzmanagement (Compulsory elective)
      • Medien- und Konvergenzmanagement ( 2.0h VO / 3.0 ECTS)
        • 180.992 Cross-border Media Management (2.0h PS / 3.0 ECTS)
  • Bachelor's degree programme Media & Communications (SKZ: 641, Version: 09W.1)
    • Subject: Medien- und Konvergenzmanagement (Compulsory elective)
      • Medien und Konsumentenverhalten ( 2.0h VO / 3.0 ECTS)
        • 180.992 Cross-border Media Management (2.0h PS / 3.0 ECTS)

Equivalent courses for counting the examination attempts

This course is not assigned to a sequence of equivalent courses