180.992 (16W) Cross-border Media Management
Überblick
- Lehrende/r
- LV-Titel englisch Cross-border Media Management
- LV-Art Proseminar (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 12 (30 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 20.10.2016
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Students will learn how media companies plan and implement cross-border activities and will practically apply this knowledge by elaborating concrete case studies.
The aim of this course is to comprehend, analyse, discuss and evaluate cross-border media management strategies based on concrete case studies exercises.
Lehrmethodik inkl. Einsatz von eLearning-Tools
A variety of teaching methods will be used in the course in order to facilitate achieving the above mentioned objectives, including lectures, readings, discussions, skill-building exercises, business analysis and elaboration of case studies.
Inhalt/e
The course will offer an insight into the contexts and structures, processes, economics of and controversies surrounding the cross-border management of media organisations.
It will investigate how, why and when media products transcend national borders. It is about the activities of media organizations on foreign markets
Topics:
- Media Management
- Cross-border Media Management
- Foreign market entry strategies
- National, Multinational, International, Transnational, Global Media Management strategies
- Media and Organisations
- Media and Globalization
- Media Systems
- What are preferred strategies of media companies?
- What are the rationales for media companies to engage internationally?
- What are the enabling or restricting structures of cross-border media management?
- Which media market structures enable or constrain transaction between countries?
Literatur
A literature list will be provided in the first lecture
Prüfungsinformationen
Prüfungsmethode/n
Presentation
Written paper
Beurteilungskriterien/-maßstäbe
Active participation
Presentation of a case study
Written Paper (based on the presented case study)
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Bachelorstudium Medien- und Kommunikationswissenschaften
(SKZ: 641, Version: 16W.3)
-
Fach: Media and Communications Management
(Wahlfach)
-
Key Concept of Media Management (
0.0h PS / 4.0 ECTS)
- 180.992 Cross-border Media Management (2.0h PS / 4.0 ECTS) Absolvierung im 5. Semester empfohlen
-
Key Concept of Media Management (
0.0h PS / 4.0 ECTS)
-
Fach: Media and Communications Management
(Wahlfach)
- Bachelorstudium Medien- und Kommunikationswissenschaften
(SKZ: 641, Version: 16W.3)
-
Fach: Capita Selecta der Medien- und Kommunikationswissenschaften
(Wahlfach)
-
Proseminar aus Capita Selecta (
0.0h PS / 4.0 ECTS)
- 180.992 Cross-border Media Management (2.0h PS / 4.0 ECTS) Absolvierung im 5. Semester empfohlen
-
Proseminar aus Capita Selecta (
0.0h PS / 4.0 ECTS)
-
Fach: Capita Selecta der Medien- und Kommunikationswissenschaften
(Wahlfach)
- Bachelorstudium Medien- und Kommunikationswissenschaften
(SKZ: 641, Version: 09W.1)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
- 180.992 Cross-border Media Management (2.0h PS / 3.0 ECTS)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
- Bachelorstudium Medien- und Kommunikationswissenschaften
(SKZ: 641, Version: 09W.1)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
- 180.992 Cross-border Media Management (2.0h PS / 3.0 ECTS)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)