604.020 (17S) International Services
Überblick
- Lehrende/r
- LV-Titel englisch International Services
- LV-Art Vorlesung
- Semesterstunde/n 1.0
- ECTS-Anrechnungspunkte 1.5
- Anmeldungen 49
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 08.03.2017
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
- Applied knowledge at the interface of service and international management.
- Analytical skills allowing to structure and solve a complex business research case.
- Team-work and presentational skills.
Lehrmethodik inkl. Einsatz von eLearning-Tools
Presentation, discussion, team-work.
Inhalt/e
This course‘s content is a mixture between Service Management and International Management. Its hybrid character allows for an excellent combination of two subjects and it will hopefully promote an interdisciplinary exchange amongst students (students studying Service Management in the Master General Management will also attend this class). Students analyze the degree of standardization / differentiation for a global service firm. In particular, course participants investigate Starbucks and its marked based service strategy in terms of the 7Ps: Place, Price, Promotion, People, Process, Physical Environment, Product.
Literatur
To be announced during class.
Prüfungsinformationen
Prüfungsmethode/n
Attendance, home-work
Prüfungsinhalt/e
Contents of the presentations
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium International Management
(SKZ: 908, Version: 16W.1)
-
Fach: Principles of International Business
(Pflichtfach)
-
International Services (
0.0h VC / 1.5 ECTS)
- 604.020 International Services (1.0h VO / 1.5 ECTS)
-
International Services (
0.0h VC / 1.5 ECTS)
-
Fach: Principles of International Business
(Pflichtfach)
- Masterstudium International Management
(SKZ: 908, Version: 11W.2)
-
Fach: Freie Wahlfächer (Options)
(Freifach)
-
1 Freie Wahlfächer (Options) (
0.0h XX / 12.0 ECTS)
- 604.020 International Services (1.0h VO / 1.5 ECTS)
-
1 Freie Wahlfächer (Options) (
0.0h XX / 12.0 ECTS)
-
Fach: Freie Wahlfächer (Options)
(Freifach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Sommersemester 2024
- 604.020 VO International Services (1.0h / 1.5ECTS)
-
Sommersemester 2023
- 604.020 VO International Services (1.0h / 1.5ECTS)
-
Sommersemester 2022
- 604.020 VO International Services (1.0h / 1.5ECTS)
-
Sommersemester 2021
- 604.020 VO International Services (1.0h / 1.5ECTS)
-
Sommersemester 2020
- 604.020 VO International Services (1.0h / 1.5ECTS)
-
Sommersemester 2019
- 604.020 VO International Services (0.0h / 1.5ECTS)
-
Sommersemester 2018
- 604.020 VO International Services (1.0h / 1.5ECTS)