604.020 (17S) International Services

Sommersemester 2017

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Erster Termin der LV
08.03.2017 13:00 - 17:00 , HS 7
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Überblick

Lehrende/r
LV-Titel englisch
International Services
LV-Art
Vorlesung
Semesterstunde/n
1.0
ECTS-Anrechungspunkte
1.5
Anmeldungen
49
Organisationseinheit
Unterrichtssprache
Englisch
mögliche Sprache/n der Leistungserbringung
Englisch
LV-Beginn
08.03.2017

LV-Beschreibung

Intendierte Lernergebnisse

- Applied knowledge at the interface of service and international management.

- Analytical skills allowing to structure and solve a complex business research case.

- Team-work and presentational skills.

Lehrmethodik

Presentation, discussion, team-work.

Inhalt/e

This course‘s content is a mixture between Service Management and International Management. Its hybrid character allows for an excellent combination of two subjects and it will hopefully promote an interdisciplinary exchange amongst students (students studying Service Management in the Master General Management will also attend this class). Students analyze the degree of standardization / differentiation for a global service firm. In particular, course participants investigate Starbucks and its marked based service strategy in terms of the 7Ps: Place, Price, Promotion, People, Process, Physical Environment, Product.

Literatur

To be announced during class.

Prüfungsinformationen

Prüfungsmethode/n

Attendance, home-work

Prüfungsinhalt/e

Contents of the presentations

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Principles of International Business (Pflichtfach)
      • International Services ( 0.0h VC / 1.5 ECTS)
        • 604.020 International Services (1.0h VO / 1.5 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 11W.2)
    • Fach: Freie Wahlfächer (Options) (Freifach)
      • 1 Freie Wahlfächer (Options) ( 0.0h XX / 12.0 ECTS)
        • 604.020 International Services (1.0h VO / 1.5 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 604.020 VO International Services (0.0h / 1.5ECTS)
Sommersemester 2018
  • 604.020 VO International Services (1.0h / 1.5ECTS)