180.813 (17S) Advanced Principles of Media Economics and Media and Convergence Management II (OAM)

Sommersemester 2017

Registration deadline has expired.

First course session
02.03.2017 08:30 - 13:30 V.1.04 On Campus
... no further dates known

Overview

Lecturer
Tutor/Tutors
Course title german Advanced Principles of Media Economics and Media and Convergence Management II (OAM)
Type Lecture
Hours per Week 2.0
ECTS credits 4.0
Registrations 39
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 02.03.2017
eLearning Go to Moodle course

Time and place

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Course Information

Teaching methodology including the use of eLearning tools

Lecture

Course content

Based on the Principles of Media Economics and Media and Convergence Management, the Advanced Principles Course mainly focuses on Media and Convergence Management. Important topics are: strategic and operative Media Management, Media and Advertising, Media and Organization and Media and Globalization.


Themen:

  • Strategic Media Management
  • Operative Media Management
  • Media and Advertising
  • Media and Advertising Practice (Global, European and Austrian Media Markets)
  • Fundamentals of Media Theories
  • Media and Organization
  • Media Convergence, New Media and Convergence
  • Cross-Media Management
  • Media and Globalization


Voraussetzungen:
Principles of Media Economics and Media and Convergence Management

                                                           

                            

Literature

A literature list will be provided in the first lecture.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Assessment criteria / Standards of assessment for examinations

Written exam (and small case studies)

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Bachelor's degree programme Media & Communications (SKZ: 641, Version: 09W.1)
    • Subject: Medien- und Konvergenzmanagement (Compulsory elective)
      • Medien- und Konvergenzmanagement ( 2.0h VO / 3.0 ECTS)
        • 180.813 Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS)
  • Bachelor's degree programme Media & Communications (SKZ: 641, Version: 09W.1)
    • Subject: Medien- und Konvergenzmanagement (Compulsory elective)
      • Medien und Konsumentenverhalten ( 2.0h VO / 3.0 ECTS)
        • 180.813 Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS)
  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Organisational Communication and Media Management (OAM) (Compulsory subject)
      • Advanced Principles of Media Economics and Media and Convergence Management II (OAM) ( 2.0h VO / 4.0 ECTS)
        • 180.813 Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen
  • Master's degree programme Media, Communications & Culture (SKZ: 841, Version: 09W.1)
    • Subject: Medien- und Konvergenzmanagement (Compulsory elective)
      • Medien- und Konvergenzmanagement ( 2.0h VO / 3.0 ECTS)
        • 180.813 Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2024
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2023
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2022
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2021
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2020
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2019
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2016
  • 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2015
  • 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)