180.813 (17S) Advanced Principles of Media Economics and Media and Convergence Management II (OAM)
Overview
- Lecturer
- Tutor/Tutors
- Course title german Advanced Principles of Media Economics and Media and Convergence Management II (OAM)
- Type Lecture
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 39
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 02.03.2017
- eLearning Go to Moodle course
Time and place
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Course Information
Teaching methodology including the use of eLearning tools
Lecture
Course content
Based on the Principles of Media Economics and Media and Convergence Management, the Advanced Principles Course mainly focuses on Media and Convergence Management. Important topics are: strategic and operative Media Management, Media and Advertising, Media and Organization and Media and Globalization.
Themen:
- Strategic Media Management
- Operative Media Management
- Media and Advertising
- Media and Advertising Practice (Global, European and Austrian Media Markets)
- Fundamentals of Media Theories
- Media and Organization
- Media Convergence, New Media and Convergence
- Cross-Media Management
- Media and Globalization
Voraussetzungen:
Principles of Media Economics and Media and Convergence Management
Literature
A literature list will be provided in the first lecture.
Examination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Assessment criteria / Standards of assessment for examinations
Written exam (and small case studies)
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Bachelor's degree programme Media & Communications
(SKZ: 641, Version: 09W.1)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
- 180.813 Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
- Bachelor's degree programme Media & Communications
(SKZ: 641, Version: 09W.1)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
- 180.813 Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Organisational Communication and Media Management (OAM)
(Compulsory subject)
-
Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (
2.0h VO / 4.0 ECTS)
- 180.813 Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (
2.0h VO / 4.0 ECTS)
-
Subject: Organisational Communication and Media Management (OAM)
(Compulsory subject)
- Master's degree programme Media, Communications & Culture
(SKZ: 841, Version: 09W.1)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
- 180.813 Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Sommersemester 2024
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2023
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2020
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2019
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2018
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2016
- 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2015
- 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)