604.110 (16W) Cases in International Marketing

Wintersemester 2016/17

Registration deadline has expired.

First course session
17.11.2016 08:30 - 16:30 S.0.05 On Campus
... no further dates known

Overview

Lecturer
Course title german Cases in International Marketing
Type Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 3.0
Registrations 15 (35 max.)
Organisational unit
Language of instruction Englisch
possible language(s) of the assessment English
Course begins on 17.11.2016
eLearning Go to Moodle course

Time and place

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Course Information

Intended learning outcomes

Students are expected to get a grasp of cross-cultural issues from the world of doing business and how marketing theories and models are implemented in real-life situations.

Teaching methodology including the use of eLearning tools

problem-based learning

Course content

This course aims at aquainting students with real-life management situations, i.e. case studies. Case studies are a convenient way to involve students actively in analysis and decision-making. Students will be exposed to a variety of industries, organizations, and strategic problems, will get the opportunity to apply the tools and techniques of strategic management, and will be asked to come up with pragmatic managerial action plans to deal with the issues at hand.

Case studies will be prepared in groups and will broadly cover the following subject areas:

  • global marketing
  • market segmentation
  • marketing mix
  • e-commerce
  • consumer behavior
  • cultural influences

Literature

will be provided online

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

individual written assignment | group work | oral group presentation | written group report

Examination topic(s)

will be provided and explained in class

Assessment criteria / Standards of assessment for examinations

will be provided and explained in class

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme International Management (SKZ: 908, Version: 16W.1)
    • Subject: Electives I: Specialization in International Management (Compulsory elective)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Master's degree programme International Management (SKZ: 908, Version: 16W.1)
    • Subject: Electives I: Specialisation in International Management (Compulsory elective)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Master's degree programme International Management (SKZ: 908, Version: 11W.2)
    • Subject: International Marketing (Compulsory subject)
      • 2 Cases in International Marketing ( 0.0h KU / 3.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KS / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2024/25
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2023/24
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Sommersemester 2016
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2013/14
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2012/13
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)