604.110 (16W) Cases in International Marketing
Überblick
- Lehrende/r
- LV-Titel englisch Cases in International Marketing
- LV-Art Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 3.0
- Anmeldungen 15 (35 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 17.11.2016
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Students are expected to get a grasp of cross-cultural issues from the world of doing business and how marketing theories and models are implemented in real-life situations.
Lehrmethodik inkl. Einsatz von eLearning-Tools
problem-based learning
Inhalt/e
This course aims at aquainting students with real-life management situations, i.e. case studies. Case studies are a convenient way to involve students actively in analysis and decision-making. Students will be exposed to a variety of industries, organizations, and strategic problems, will get the opportunity to apply the tools and techniques of strategic management, and will be asked to come up with pragmatic managerial action plans to deal with the issues at hand.
Case studies will be prepared in groups and will broadly cover the following subject areas:
- global marketing
- market segmentation
- marketing mix
- e-commerce
- consumer behavior
- cultural influences
Literatur
will be provided online
Prüfungsinformationen
Prüfungsmethode/n
individual written assignment | group work | oral group presentation | written group report
Prüfungsinhalt/e
will be provided and explained in class
Beurteilungskriterien/-maßstäbe
will be provided and explained in class
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium International Management
(SKZ: 908, Version: 16W.1)
-
Fach: Electives I: Specialization in International Management
(Wahlfach)
-
Cases in International Marketing (
0.0h KS / 4.0 ECTS)
- 604.110 Cases in International Marketing (2.0h KS / 4.0 ECTS)
-
Cases in International Marketing (
0.0h KS / 4.0 ECTS)
-
Fach: Electives I: Specialization in International Management
(Wahlfach)
- Masterstudium International Management
(SKZ: 908, Version: 16W.1)
-
Fach: Electives I: Specialisation in International Management
(Wahlfach)
-
Cases in International Marketing (
0.0h KS / 4.0 ECTS)
- 604.110 Cases in International Marketing (2.0h KS / 4.0 ECTS)
-
Cases in International Marketing (
0.0h KS / 4.0 ECTS)
-
Fach: Electives I: Specialisation in International Management
(Wahlfach)
- Masterstudium International Management
(SKZ: 908, Version: 11W.2)
-
Fach: International Marketing
(Pflichtfach)
-
2 Cases in International Marketing (
0.0h KU / 3.0 ECTS)
- 604.110 Cases in International Marketing (2.0h KS / 3.0 ECTS)
-
2 Cases in International Marketing (
0.0h KU / 3.0 ECTS)
-
Fach: International Marketing
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2023/24
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Sommersemester 2016
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2015/16
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2014/15
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2013/14
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2012/13
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)