604.100 (16W) International Marketing
Overview
- Lecturer
- Course title german International Marketing
- Type Lecture
- Hours per Week 1.0
- ECTS credits 3.0
- Registrations 50
- Organisational unit
- Language of instruction Englisch
- possible language(s) of the assessment English
- Course begins on 14.11.2016
- eLearning Go to Moodle course
Time and place
Course Information
Intended learning outcomes
This course aims to develop the competencies, required for formulating, implementing and controlling marketing strategies inthe international business environment.
Teaching methodology including the use of eLearning tools
By the end of the course, students will be able to:
- Identify and discuss the idea of the global business/market and analyze the international value chain opportunities.
- Describe different modes and incentives for internationalization of a firm.
- Perform an analysis of the international marketing environment.
- Identify international target markets and evaluate different market entry modes.
- Discuss the marketing mix (product, price, distribution, communication) decisions for international target markets.
Course content
Module 1. Introduction to international/global marketing.Global companies and markets. Motives and barriers to internationalization. Theories of internationalization.
Module 2. Evaluation of international target markets and market entry modes.
Module 3. Marketing mix. Fundamental marketing mix decisions for international markets.
Literature
Hollensen, S. (2011): Global marketing, A decision-oriented approach (5thEd., or any later edition), Pearson Education (selected chapters)
Examination information
Examination methodology
- Written exam (quiz)
- Involvement and contribution to discussion during lectures, including an open-book essay related to the international busines
Examination topic(s)
Evaluation of students’ performance will be based on:
- written exam/quiz, which accounts for 60% of the overall grade,
- involvement and contribution to discussion during lectures, including an open-book essay related to the international business, which accounts for 40% of the overall grade.
Students should thoroughly prepare for each lecture/case study and be prepared for active participation and contribution to in-class discussions. Attendance and preparation for discussion are mandatory.
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme International Management
(SKZ: 908, Version: 16W.1)
-
Subject: International Marketing
(Compulsory subject)
-
International Marketing (
0.0h VO / 3.0 ECTS)
- 604.100 International Marketing (1.0h VO / 3.0 ECTS)
-
International Marketing (
0.0h VO / 3.0 ECTS)
-
Subject: International Marketing
(Compulsory subject)
- Master's degree programme International Management
(SKZ: 908, Version: 16W.1)
-
Subject: International Marketing
(Compulsory subject)
-
International Marketing (
0.0h VO / 3.0 ECTS)
- 604.100 International Marketing (1.0h VO / 3.0 ECTS)
-
International Marketing (
0.0h VO / 3.0 ECTS)
-
Subject: International Marketing
(Compulsory subject)
- Master's degree programme International Management
(SKZ: 908, Version: 11W.2)
-
Subject: International Marketing
(Compulsory subject)
-
1 International Marketing (
0.0h VO / 3.0 ECTS)
- 604.100 International Marketing (1.0h VO / 3.0 ECTS)
-
1 International Marketing (
0.0h VO / 3.0 ECTS)
-
Subject: International Marketing
(Compulsory subject)
Equivalent courses for counting the examination attempts
-
Wintersemester 2024/25
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2023/24
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2022/23
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2021/22
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2020/21
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2019/20
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2018/19
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2017/18
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2015/16
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2014/15
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2013/14
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2012/13
- 604.100 VO International Marketing (1.0h / 3.0ECTS)