604.100 (16W) International Marketing

Wintersemester 2016/17

Registration deadline has expired.

First course session
14.11.2016 13:30 - 18:00 S.0.05 On Campus
... no further dates known

Overview

Lecturer
Course title german International Marketing
Type Lecture
Hours per Week 1.0
ECTS credits 3.0
Registrations 50
Organisational unit
Language of instruction Englisch
possible language(s) of the assessment English
Course begins on 14.11.2016
eLearning Go to Moodle course

Time and place

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Course Information

Intended learning outcomes

This course aims to develop the competencies, required for formulating, implementing and controlling marketing strategies inthe international business environment.

Teaching methodology including the use of eLearning tools

By the end of the course, students will be able to:

  • Identify and discuss the idea of the global business/market and analyze the international value chain opportunities.
  • Describe different modes and incentives for internationalization of a firm.
  • Perform an analysis of the international marketing environment.
  • Identify international target markets and evaluate different market entry modes.
  • Discuss the marketing mix (product, price, distribution, communication) decisions for international target markets.

Course content

Module 1. Introduction to international/global marketing.Global companies and markets. Motives and barriers to internationalization. Theories of internationalization.

Module 2. Evaluation of international target markets and market entry modes.

Module 3. Marketing mix. Fundamental marketing mix decisions for international markets.

Literature

Hollensen, S. (2011): Global marketing, A decision-oriented approach (5thEd., or any later edition), Pearson Education (selected chapters)

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

- Written exam (quiz)

- Involvement and contribution to discussion during lectures, including an open-book essay related to the international busines

Examination topic(s)

Evaluation of students’ performance will be based on:

  • written exam/quiz, which accounts for 60% of the overall grade,
  • involvement and contribution to discussion during lectures, including an open-book essay related to the international business, which accounts for 40% of the overall grade.

 Students should thoroughly prepare for each lecture/case study and be prepared for active participation and contribution to in-class discussions. Attendance and preparation for discussion are mandatory.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme International Management (SKZ: 908, Version: 16W.1)
    • Subject: International Marketing (Compulsory subject)
      • International Marketing ( 0.0h VO / 3.0 ECTS)
        • 604.100 International Marketing (1.0h VO / 3.0 ECTS)
  • Master's degree programme International Management (SKZ: 908, Version: 16W.1)
    • Subject: International Marketing (Compulsory subject)
      • International Marketing ( 0.0h VO / 3.0 ECTS)
        • 604.100 International Marketing (1.0h VO / 3.0 ECTS)
  • Master's degree programme International Management (SKZ: 908, Version: 11W.2)
    • Subject: International Marketing (Compulsory subject)
      • 1 International Marketing ( 0.0h VO / 3.0 ECTS)
        • 604.100 International Marketing (1.0h VO / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2024/25
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2023/24
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2022/23
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2021/22
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2020/21
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2019/20
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2018/19
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2017/18
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2013/14
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2012/13
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)