604.100 (16W) International Marketing
Überblick
- Lehrende/r
- LV-Titel englisch International Marketing
- LV-Art Vorlesung
- Semesterstunde/n 1.0
- ECTS-Anrechnungspunkte 3.0
- Anmeldungen 50
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 14.11.2016
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
This course aims to develop the competencies, required for formulating, implementing and controlling marketing strategies inthe international business environment.
Lehrmethodik inkl. Einsatz von eLearning-Tools
By the end of the course, students will be able to:
- Identify and discuss the idea of the global business/market and analyze the international value chain opportunities.
- Describe different modes and incentives for internationalization of a firm.
- Perform an analysis of the international marketing environment.
- Identify international target markets and evaluate different market entry modes.
- Discuss the marketing mix (product, price, distribution, communication) decisions for international target markets.
Inhalt/e
Module 1. Introduction to international/global marketing.Global companies and markets. Motives and barriers to internationalization. Theories of internationalization.
Module 2. Evaluation of international target markets and market entry modes.
Module 3. Marketing mix. Fundamental marketing mix decisions for international markets.
Literatur
Hollensen, S. (2011): Global marketing, A decision-oriented approach (5thEd., or any later edition), Pearson Education (selected chapters)
Prüfungsinformationen
Prüfungsmethode/n
- Written exam (quiz)
- Involvement and contribution to discussion during lectures, including an open-book essay related to the international busines
Prüfungsinhalt/e
Evaluation of students’ performance will be based on:
- written exam/quiz, which accounts for 60% of the overall grade,
- involvement and contribution to discussion during lectures, including an open-book essay related to the international business, which accounts for 40% of the overall grade.
Students should thoroughly prepare for each lecture/case study and be prepared for active participation and contribution to in-class discussions. Attendance and preparation for discussion are mandatory.
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium International Management
(SKZ: 908, Version: 16W.1)
-
Fach: International Marketing
(Pflichtfach)
-
International Marketing (
0.0h VO / 3.0 ECTS)
- 604.100 International Marketing (1.0h VO / 3.0 ECTS)
-
International Marketing (
0.0h VO / 3.0 ECTS)
-
Fach: International Marketing
(Pflichtfach)
- Masterstudium International Management
(SKZ: 908, Version: 16W.1)
-
Fach: International Marketing
(Pflichtfach)
-
International Marketing (
0.0h VO / 3.0 ECTS)
- 604.100 International Marketing (1.0h VO / 3.0 ECTS)
-
International Marketing (
0.0h VO / 3.0 ECTS)
-
Fach: International Marketing
(Pflichtfach)
- Masterstudium International Management
(SKZ: 908, Version: 11W.2)
-
Fach: International Marketing
(Pflichtfach)
-
1 International Marketing (
0.0h VO / 3.0 ECTS)
- 604.100 International Marketing (1.0h VO / 3.0 ECTS)
-
1 International Marketing (
0.0h VO / 3.0 ECTS)
-
Fach: International Marketing
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2023/24
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2022/23
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2021/22
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2020/21
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2019/20
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2018/19
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2017/18
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2015/16
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2014/15
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2013/14
- 604.100 VO International Marketing (1.0h / 3.0ECTS)
-
Wintersemester 2012/13
- 604.100 VO International Marketing (1.0h / 3.0ECTS)