180.816 (17S) Entrepreneurship & Innovation Management (IAM)
Überblick
- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Entrepreneurship & Innovation Management (IAM)
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 23 (30 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 07.04.2017
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.
Lehrmethodik inkl. Einsatz von eLearning-Tools
Interactive lectures; case discussion; preparing, presenting and submitting the course report
Inhalt/e
Opportuniy identification, evaluation and development
Business model; business model design; business model innovation.
Convergence; media convergence.
Literatur
Nielsen et al. ( 2012): Entrepreneurship in Theory and Practice. Paradoxes in Play. Edward Elgar, Cheltenham
Blank, S. (2013): Why the Lean Startup changes everything. HBR, 3-9
Case "the ThinKing" --> moodle
The canvas paper will be provided on time.
Prüfungsinformationen
Prüfungsmethode/n
To conclude this course successfully, you will have to hand in / prepare three set of deliverables:
Deliverable pack 1: The Media / Convergence entrepreneur poster
Deliverable pack 2: Class preparation
Deliverable pack 3: Final project report
further informaton in moodle
Prüfungsinhalt/e
see above and moodle
Beurteilungskriterien/-maßstäbe
To conclude this course successfully, you will have to hand in / prepare three set of deliverables
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
-
Entrepreneurship & Innovation Management (IAM) (
2.0h VK / 4.0 ECTS)
- 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Entrepreneurship & Innovation Management (IAM) (
2.0h VK / 4.0 ECTS)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
- Masterstudium Information and Communications Engineering (ICE)
(SKZ: 488, Version: 15W.1)
-
Fach: Management and Economics: Advanced (WI)
(Wahlfach)
-
Entrepreneurship & Innovation Management (
0.0h VK, VO, KU / 10.0 ECTS)
- 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)
-
Entrepreneurship & Innovation Management (
0.0h VK, VO, KU / 10.0 ECTS)
-
Fach: Management and Economics: Advanced (WI)
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Sommersemester 2019
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
-
Sommersemester 2018
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
-
Sommersemester 2016
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
-
Sommersemester 2015
- 180.816 VK Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)