180.816 (17S) Entrepreneurship & Innovation Management (IAM)

Sommersemester 2017

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Erster Termin der LV
07.04.2017 12:30 - 13:30 , V.1.04
... keine weiteren Termine bekannt

Überblick

Lehrende/r
Tutor/in/Innen
LV-Titel englisch
Entrepreneurship & Innovation Management (IAM)
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
23 (30 max.)
Organisationseinheit
Unterrichtssprache
Englisch
mögliche Sprache/n der Leistungserbringung
Englisch
LV-Beginn
07.04.2017
eLearning
zum Moodle-Kurs

LV-Beschreibung

Intendierte Lernergebnisse

The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.

Lehrmethodik

Interactive lectures; case discussion; preparing, presenting and submitting the course report

Inhalt/e

Opportuniy identification, evaluation and development

Business model; business model design; business model innovation.

Convergence; media convergence.

Literatur

Nielsen et al. ( 2012): Entrepreneurship in Theory and Practice. Paradoxes in Play. Edward Elgar, Cheltenham 

Blank, S. (2013): Why the Lean Startup changes everything. HBR, 3-9 

Case "the ThinKing" --> moodle

The canvas paper will be provided on time.

Prüfungsinformationen

Prüfungsmethode/n

To conclude this course successfully, you will have to hand in / prepare three set of deliverables:

Deliverable pack 1: The Media / Convergence entrepreneur poster

Deliverable pack 2: Class preparation

Deliverable pack 3: Final project report

further informaton in moodle


Prüfungsinhalt/e

see above and moodle

Beurteilungskriterien/-maßstäbe

To conclude this course successfully, you will have to hand in / prepare three set of deliverables

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Innovation and Marketing (IAM) (Pflichtfach)
      • Entrepreneurship & Innovation Management (IAM) ( 2.0h VK / 4.0 ECTS)
        • 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen
  • Masterstudium Information and Communications Engineering (ICE) (SKZ: 488, Version: 15W.1)
    • Fach: Management and Economics: Advanced (WI) (Wahlfach)
      • Entrepreneurship & Innovation Management ( 0.0h VK, VO, KU / 10.0 ECTS)
        • 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2016
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2015
  • 180.816 VK Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)