180.803 (16W) Principles of Media Economics and Media and Convergence Management I (OAM)
Overview
- Lecturer
- Tutor/Tutors
- Course title german Principles of Media Economics and Media and Convergence Management I (OAM)
- Type Lecture
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 55
- Organisational unit
- Language of instruction English
- Course begins on 04.10.2016
- eLearning Go to Moodle course
Time and place
Course Information
Intended learning outcomes
Develop a basic understanding of media economics and media management
Knowledge of concepts like markets, prices, management models, convergence etc.
Ability to apply economic standards to media related problems
Discussion of cases and practical problems
Critical understanding of media economical problems
And of course: ability to answer the study questions :-)
Teaching methodology including the use of eLearning tools
Lecture: study questions and discussions
Course content
Principlesof Media Economics
Market Forms
Price Elasticity
Concentration
Media Corporations
Principlesof Media Management
Management Concepts
Specifics of Media Management
Strategic Choices
Principlesof Media Convergence and Innovation
Definition
Challenges for MM
Examination information
Examination methodology
Test (study questions)
Examination topic(s)
Test (study questions)
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Bachelor's degree programme Applied Cultural Studies
(SKZ: 642, Version: 09W.3)
-
Subject: Gebundene Wahlfächer
(Compulsory elective)
-
Module: Wahlfachmodul Interkulturelle Kommunikation
-
Wahlfachmodul Interkulturelle Kommunikation (
6.0h XX / 12.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS)
-
Wahlfachmodul Interkulturelle Kommunikation (
6.0h XX / 12.0 ECTS)
-
Module: Wahlfachmodul Interkulturelle Kommunikation
-
Subject: Gebundene Wahlfächer
(Compulsory elective)
- Bachelor's degree programme Media & Communications
(SKZ: 641, Version: 09W.1)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 3.0 ECTS)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Organisational Communication and Media Management (OAM)
(Compulsory subject)
-
Principles of Media Economics and Media and Convergence Management I (OAM) (
2.0h VO / 4.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Principles of Media Economics and Media and Convergence Management I (OAM) (
2.0h VO / 4.0 ECTS)
-
Subject: Organisational Communication and Media Management (OAM)
(Compulsory subject)
- Master's degree programme Media, Communications & Culture
(SKZ: 841, Version: 09W.1)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 3.0 ECTS)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Wintersemester 2023/24
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2014
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)