180.803 (16W) Principles of Media Economics and Media and Convergence Management I (OAM)

Wintersemester 2016/17

Registration deadline has expired.

First course session
04.10.2016 12:00 - 14:30 HS 11 On Campus
... no further dates known

Overview

Lecturer
Tutor/Tutors
Course title german Principles of Media Economics and Media and Convergence Management I (OAM)
Type Lecture
Hours per Week 2.0
ECTS credits 4.0
Registrations 55
Organisational unit
Language of instruction English
Course begins on 04.10.2016
eLearning Go to Moodle course

Time and place

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Course Information

Intended learning outcomes

Develop a basic understanding of media economics and media management

Knowledge of concepts like markets, prices, management models, convergence etc.

Ability to apply economic standards to media related problems

Discussion of cases and practical problems

Critical understanding of media economical problems

And of course: ability to answer the study questions :-)

Teaching methodology including the use of eLearning tools

Lecture:  study questions and discussions

Course content

Principlesof Media Economics

  Market Forms

  Price Elasticity

  Concentration

  Media Corporations

Principlesof Media Management

  Management Concepts

  Specifics of Media Management

  Strategic Choices

Principlesof Media Convergence and Innovation

  Definition 

  Challenges for MM

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Test (study questions)

Examination topic(s)

Test (study questions)

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Bachelor's degree programme Applied Cultural Studies (SKZ: 642, Version: 09W.3)
    • Subject: Gebundene Wahlfächer (Compulsory elective)
      • Module: Wahlfachmodul Interkulturelle Kommunikation
        • Wahlfachmodul Interkulturelle Kommunikation ( 6.0h XX / 12.0 ECTS)
          • 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS)
  • Bachelor's degree programme Media & Communications (SKZ: 641, Version: 09W.1)
    • Subject: Medien- und Konvergenzmanagement (Compulsory elective)
      • Medien- und Konvergenzmanagement ( 2.0h VO / 3.0 ECTS)
        • 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 3.0 ECTS)
  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Organisational Communication and Media Management (OAM) (Compulsory subject)
      • Principles of Media Economics and Media and Convergence Management I (OAM) ( 2.0h VO / 4.0 ECTS)
        • 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen
  • Master's degree programme Media, Communications & Culture (SKZ: 841, Version: 09W.1)
    • Subject: Medien- und Konvergenzmanagement (Compulsory elective)
      • Medien- und Konvergenzmanagement ( 2.0h VO / 3.0 ECTS)
        • 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Sommersemester 2014
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)