180.802 (16W) Quantitative and Qualitative Methods (for Media Research)

Wintersemester 2016/17

Registration deadline has expired.

First course session
21.10.2016 09:00 - 17:00 V.1.04 On Campus
... no further dates known

Overview

Lecturer
Course title german Quantitative and Qualitative Methods (for Media Research)
Type Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 23 (30 max.)
Organisational unit
Language of instruction English
Course begins on 21.10.2016
eLearning Go to Moodle course

Time and place

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Course Information

Intended learning outcomes

Understanding of and ability to apply the various methods of analyzing media content and media use.

You will learn about the varied types of quantitative and qualitative methods, and understand their strengths and weaknesses.

Teaching methodology including the use of eLearning tools

Lectures, practical training, teamwork, discussions.

Course content

The course provides you with explanations and valuable hands-on practice of the methods and the tools used to conduct research in media and communication sciences.

Topics:

    • Research process

    • Quantitative vs qualitative research methods Examining texts and pictures: Content and text analysis Asking questions: Survey research, focus groups

    • Data analysis

Literature

Roger D. Wimmer and Joseph R. Dominick: Mass Media Research: An Introduction. Various editions.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Assessment criteria / Standards of assessment for examinations

Group work, presentations, written assignment

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Quantitative and Qualitative Methods (for Media Research) (Compulsory subject)
      • Quantitative and Qualitative Methods (for Media Research) ( 2.0h KU / 4.0 ECTS)
        • 180.802 Quantitative and Qualitative Methods (for Media Research) (2.0h KS / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen

Equivalent courses for counting the examination attempts

Wintersemester 2019/20
  • 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.802 KU Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 180.802 KU Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 180.802 KU "Wie bitte ...?" Gesprächsführung und Gesprächskompetenz in der Praxis (2.0h / 3.0ECTS)