180.807 (16W) Principles of Business Management II

Wintersemester 2016/17

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Erster Termin der LV
12.12.2016 14:00 - 19:00 , N.1.42
... keine weiteren Termine bekannt

Überblick

Lehrende/r
Tutor/in/Innen
LV-Titel englisch
Principles of Business Management II
LV-Art
Vorlesung
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
17
Organisationseinheit
Unterrichtssprache
es wurde keine Unterrichtssprache angegeben
LV-Beginn
01.10.2016
eLearning
zum Moodle-Kurs

LV-Beschreibung

Intendierte Lernergebnisse

The objective of this course is to introduce students with the applied informatics or media & communication studies background (BA degree) to the fundamental concepts, theories and tools in business studies.

Lehrmethodik

After successful participation at this course, students should be able to:

Discuss the fundamental processes in a business venture and define the terms of enterprise success and ethical behavior/social responsibility.

Identify the relevant elements of the business environment, assess their influence to the business venture and design adequate response to the environmental challenges.

Explain the business strategy concept and determine long-term goals for a business venture.

Describe the nature of business management and discuss the functions performed by a business manager (planning, organizing, human resource management, leadership and controlling).

Describe the nature of the marketing process and consumer behaviour. Discuss how products & services are developed, priced, distributed and promoted.

Describe the use of financial reports in a business and explain the basic elements of financial management and investing.

Inhalt/e

  1. Business marketing processes (Ebert & Griffin, Chapters 11-13). Additional learning materials will be made available on the Moodle on-line learning system.

Topics: The marketing concept. The marketing environment. Understanding and analysing markets and market trends. Marketing strategies (Porter’s generic strategies). Segmentation, targeting and positioning (STP) process. The marketing mix. Designing products & services. Pricing and distributing products & services. Promoting products & services. Technology in marketing: E-marketing.

  1. Understanding fundamental accounting information and making basic financial decisions (Ebert & Griffin, Chapters 14-16).

Topics: The business performance. Fundamental accounting concepts. Understanding information from financial statements and annual reports. Options for financing a business venture. Money, risk and investment – basic terms.

Literatur

Ebert, R. J.; Griffin, R, W.: Business Essentials (9th Ed, 2013 - or any later edition), Prentice Hall/Pearson Education

Prüfungsinformationen

Prüfungsmethode/n

- Written exam (quiz)

- Individual written assignment (seminar)

- Active class participation

Prüfungsinhalt/e

Course evaluation will be based on a written exam (quiz), which comprises 50% of the grade. Another 25% of the grade will be based on an individual written assignment, related to the topics of managing the business marketing processes and understanding/applying information related to financial performance. The remaining 25% of the grade will be assigned on the basis of active class participation.

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Ergänzungsfach III (Complementary Subject III): Management Skills (Pflichtfach)
      • Principles of Business Management II ( 2.0h VO / 4.0 ECTS)
        • 180.807 Principles of Business Management II (2.0h VO / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2019/20
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)