180.806 (16W) Principles of Business Management I

Wintersemester 2016/17

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Erster Termin der LV
14.11.2016 09:00 - 12:30 V.1.04 On Campus
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Überblick

Lehrende/r
Tutor/in/Innen
LV-Titel englisch Principles of Business Management I
LV-Art Vorlesung
Semesterstunde/n 2.0
ECTS-Anrechnungspunkte 4.0
Anmeldungen 18
Organisationseinheit
Unterrichtssprache es wurde keine Unterrichtssprache angegeben
LV-Beginn 01.10.2016
eLearning zum Moodle-Kurs

Zeit und Ort

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LV-Beschreibung

Intendierte Lernergebnisse

The objective of this course is to introduce students with the applied informatics or media & communication studies background (BA degree) to the fundamental concepts, theories and tools in business studies.

Lehrmethodik inkl. Einsatz von eLearning-Tools

After successful participation at this course, students should be able to:

Discuss the fundamental processes in a business venture and define the terms of enterprise success and ethical behavior/social responsibility.

Identify the relevant elements of the business environment, assess their influence to the business venture and design adequate response to the environmental challenges.

Explain the business strategy concept and determine long-term goals for a business venture.

Describe the nature of business management and discuss the functions performed by a business manager (planning, organizing, human resource management, leadership and controlling).

Describe the nature of the marketing process and consumer behaviour. Discuss how products & services are developed, priced, distributed and promoted.

Describe the use of financial reports in a business and explain the basic elements of financial management and investing.

Inhalt/e

  1. Understanding, analysing and responding to business environment (Ebert & Griffin, Chapters 1-3).

Topics: National and global business environment. Scanning the environment.  PEST and SWOT analyses. Business ethics. Social responsibility of a business. Entrepreneurial businesses and entrepreneurship.

  1. Business managers and managerial process (Ebert & Griffin, Chapters 4-10).

Topics: Managers and the managerial jobs. The management process. Organizing and organizational structures. Employee behaviour and motivation. Leadership and decision-making. Human resource management.

Literatur

Ebert, R. J.; Griffin, R, W.: Business Essentials (9th Ed, 2013 - or any later edition), Prentice Hall/Pearson Education

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Prüfungsmethode/n

- Written exam (quiz)

- Individual written assignment (seminar)

- Active class participation

Prüfungsinhalt/e

Course evaluation will be based on a written exam (quiz), which comprises 50% of the grade. Another 25% of the grade will be based on an individual written assignment, related to the topics of analysing the business environment and managing a business venture. The remaining 25% of the grade will be assigned on the basis of active class participation.

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Ergänzungsfach III (Complementary Subject III): Management Skills (Pflichtfach)
      • Principles of Business Management I ( 2.0h VO / 4.0 ECTS)
        • 180.806 Principles of Business Management I (2.0h VO / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2023/24
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)