602.426 (17S) Research Seminar Marketing - Part 2

Sommersemester 2017

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First course session
19.06.2017 08:30 - 16:00 Turing On Campus
... no further dates known

Overview

Lecturer
Course title german Seminar zur Masterarbeit aus MIM - Teil 2
Type Seminar (continuous assessment course )
Hours per Week 1.0
ECTS credits 2.0
Registrations 8 (30 max.)
Organisational unit
Language of instruction English
possible language(s) of the assessment German , English
Course begins on 19.06.2017
eLearning Go to Moodle course

Time and place

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Course Information

Intended learning outcomes

In the second part of the Research Seminar Marketing students present and discuss their own master thesis and get feedback from other students and the teacher.

Teaching methodology including the use of eLearning tools

Presentation and discussion

Course content

The Research Seminar Marketing comprises of two parts. Students who are interested in writing their master thesis in marketing or just have started can attend the first part of the seminar. They analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior. When students have completed about two thirds of their master thesis they should attend the second part of the seminar and present and discuss their own master theses.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Students will present their master theses in class.

Examination topic(s)

Students will present their master theses in class.

Assessment criteria / Standards of assessment for examinations

Presentation of master theses (research questions and aims, structure, methods, findings) and class participation

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Masterarbeit (Compulsory subject)
      • Seminar zur Masterarbeit - Teil 2 ( 1.0h SE / 2.0 ECTS)
        • 602.426 Research Seminar Marketing - Part 2 (1.0h SE / 2.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Advanced course: Marketing and International Management (Compulsory elective)
      • BS2.3 Seminar ( 2.0h SE / 6.0 ECTS)
        • 602.426 Research Seminar Marketing - Part 2 (1.0h SE / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2020/21
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research Seminar MIM II (1.0h / 2.0ECTS)
Sommersemester 2020
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II (1.0h / 2.0ECTS)
Wintersemester 2019/20
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research Seminar MIM II (1.0h / 2.0ECTS)
Sommersemester 2019
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II (1.0h / 2.0ECTS)
Wintersemester 2018/19
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research Seminar MIM II (1.0h / 2.0ECTS)
Sommersemester 2018
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II (1.0h / 2.0ECTS)
Wintersemester 2017/18
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research Seminar MIM II (1.0h / 2.0ECTS)
Wintersemester 2016/17
  • 602.426 SE Seminar zur Masterarbeit aus Marketing & Int. Management - Teil 2 (1.0h / 2.0ECTS)
Sommersemester 2016
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)
Wintersemester 2015/16
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)
Sommersemester 2015
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)
Wintersemester 2014/15
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)
Sommersemester 2014
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)