602.420 (17S) Consumer Behavior and Media
Überblick
- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Consumer Behavior and Media
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 28 (35 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 15.05.2017
- eLearning zum Moodle-Kurs
- Seniorstudium Liberale Ja
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Students are expected to get a grasp of important trends of the ICT sector and how these affect and change consumer behavior. In addition to the lecture, students will have to prepare a group case study. The cases will focus on a variety of topics covered in class.
Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) who are enrolled in a bachelor's program are also admitted.
Lehrmethodik inkl. Einsatz von eLearning-Tools
lecture | discussion | individual work | group work | oral presentation
Inhalt/e
The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior.
Topics included are, among others:
- emerging issues in a hyper connected world
- computer usage of converging technologies
- mobile marketing
- big data
- social media
- Bloggers and influencers
- digital divide
- Web 2.0, Web 3.0, and the Internet of Things
- theories of flow, persuasion knowledge, and media richness
Literatur
relevant literature will be provided online (Moodle E-Learning platform)
Prüfungsinformationen
Prüfungsmethode/n
Oral presentation | individual out-of-class written assignment | written exam
Beurteilungskriterien/-maßstäbe
Students are given two exam attempts. Both exams will take place in June. TBA.
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 12W.4)
-
Fach: Marketing
(Wahlfach)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
- 602.420 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
-
Fach: Marketing
(Wahlfach)
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
- 602.420 Consumer Behavior and Media (2.0h VC / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Sommersemester 2023
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
- Sommersemester 2020
- Sommersemester 2019
- Sommersemester 2018
-
Sommersemester 2017
- 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
- Sommersemester 2016
- Sommersemester 2015
- Sommersemester 2014
-
Sommersemester 2013
- 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)