602.419 (17S) Consumer Behavior and Media (parallel)
Overview
- Lecturer
- Tutor/Tutors
- Course title german Consumer Behavior and Media (parallel)
- Type Lecture - Course (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 29 (35 max.)
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 15.05.2017
- eLearning Go to Moodle course
- Seniorstudium Liberale Yes
Time and place
Course Information
Intended learning outcomes
Studentsare expected to get a grasp of important trends of the ICT sector and how these affect and change consumer behavior. In addition to the lecture, students will have to prepare a group case study. The cases will focus on a variety of topics covered in class.
Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) who are enrolled in a bachelor's program are also admitted.
Teaching methodology including the use of eLearning tools
lecture | discussion | individual work | group work | oral presentation
Course content
The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior.
Topics included are, among others:
- emerging issues in a hyper connected world
- computer usage of converging technologies
- mobile marketing
- big data
- social media
- Bloggers and influencers
- digital divide
- Web 2.0, Web 3.0, and the Internet of Things
- theories of flow, persuasion knowledge, and media richness
Literature
relevant literature will be provided online (Moodle E-Learning platform)
Examination information
Examination methodology
Oral presentation | individual out-of-class written assignment | written exam
Assessment criteria / Standards of assessment for examinations
Students are given two exam attempts. Both exams will take place in June. TBA.
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 12W.4)
-
Subject: Marketing
(Compulsory elective)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
- 602.419 Consumer Behavior and Media (parallel) (2.0h VC / 2.0 ECTS)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
- 602.419 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
Equivalent courses for counting the examination attempts
-
Sommersemester 2023
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
- Sommersemester 2020
- Sommersemester 2019
- Sommersemester 2018
-
Sommersemester 2017
- 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
- Sommersemester 2016
- Sommersemester 2015
- Sommersemester 2014
-
Sommersemester 2013
- 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)