552.325 (17S) Issues in Applied Linguistics: Social Media

Sommersemester 2017

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Erster Termin der LV
23.03.2017 14:00 - 18:00 , HS 7
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LV-Titel englisch
Issues in Applied Linguistics: Social Media
Seminar (prüfungsimmanente LV )
10 (25 max.)
es wurde keine Unterrichtssprache angegeben

Zeit und Ort

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Intendierte Lernergebnisse

  • to gain an understanding of how language relates to modern communication technologies
  • to explore how qualities and criteria that are prototypically assigned to electronic discourse resemble/differ from non-electronic texts
  • to investigate how software-based agents affect the form and content of media messages
  • to explore creative ways how to apply media-linguistic theories to practice (individual class projects)

Lehrmethodik inkl. Einsatz von eLearning-Tools

  • Active participation (25%): Attendance is compulsory and preparation of the course material

is requested, as the seminar will be held in blocked form any absences are very problematic

  • Oral presentation including handout and annotated bibliography on related previous research (35%): Specification of topic via email or skype, send in draft three days before your talk
  • Online summary of your talk (40%): Use online resources to present a concise summary of your presentation, including definitions, examples and the annotated bibliography. You may either
    1. code your own Website – a brief introduction to HTML coding will be provided during the seminar, or,
    2. use existing Social Media tools to present your ideas in a concise and interesting way.

for inspirations and ideas on how to turn your talk in an online summary, see: http://mling.aau.at/

  • You can find presentation guidelines suggested reading in the course program
  • Criteria: clear organization and conclusive arguments, introduction of key terms and content that fulfills project requirements, use of rich vocabulary, avoidance of redundancies, wherever possible give examples


Social spaces allocated by Web 2.0 technologies and Social Media platforms are by no means neutral environments. The communicative properties of the electronic environments gradually affect the cognitive framing and communicative practices performed by Social Media users. The software-supported generation and distribution of texts affect users not only in their literacy practices when presenting themselves and others, but likewise have great impact on how users perceive time, space and social relations.

            The application of established models in Hypertext Linguistics and Computer-Mediated Communication to Social Media contexts highlights the impact of electronic environments on online discourse. Applied approaches in Social Media Linguistics enable deep insights into how users behave and interact via and within diverse online environments. New theoretical approaches help to disclose how Social Media platforms may act as ideological tools that promote a particular view of reality among those who use it. The course will deal with both underlying theoretical concepts and their applicability to a variety of online contexts and new ‘forms of communication’. Areas of research that will be covered within this course include ‘old and new genres on the Internet’, ‘critical digital literacies’,  ‘pragmatics of computer-mediated communication, ‘approaches in user experience research’, ‘discursive identities in online contexts’, and ‘standards of hypertextuality’.


Androutsopoulos, Jannis. 2006. Introduction: Sociolinguistics and computer-mediated communication. Journal of Sociolinguistics, 10/4, 419-438.

Bolter, Jay. 1991. Writing Space: The Computer, Hypertext, and the History of Writing. Hillsdale: Lawrence Erlbaum. 

Bolter, Jay. 1997. “Das Internet in der Geschichte der Technologien des Schreibens.” In: Alexander Roesler & Stefan Münker (eds.). Mythos Internet. Frankfurt a.M.: Suhrkamp. 

Bush, Vannevar. 1945/1989. “As we may think.” Reprint in: Liam J. Bannon & Zenon W.Pylyshyn (eds.). Perspectives on the Computer Revolution. (2.ed.) New Jersey: Ablex Norwood,49-63.

Dudeney, G. Hockly, N. and Pegrum, M. 2014. Research and resource in language teaching: digital literacies. Harlow: Pearson

Ebersbach, Anja, Markus Glaser & Richard Heigl. 2008. Social Web. Konstanz: UVK.

Eisenlauer, Volker. 2013. A Critical Hypertext Analysis of Social Media: The True Colours of Facebook. London/New York: Bloomsbury, 2-13.

Gibson, James. 1977. The theory of affordances. In: Shaw, R., Bransford, J. (Eds.), Perceiving, Acting and Knowing: Toward an Ecological Psychology. Lawrence Erlbaum Associates, Hillsdale, NJ, pp. 67--82.

Hutchby, Ian. 2001. Technologies, texts and affordances. Sociology 3 (2), 441-456. 

Keefe, Elizabeth B., and Susan R. Copeland. 2011. "What Is Literacy? The Power Of A Definition." Research & Practice For Persons With Severe Disabilities 36.3/4 (2011): 92-99. 

Jucker, Andreas H; Dürscheid, Christa. 2012. The linguistics of keyboard-to-screen communication. A new terminological framework. Linguistik Online, 56(6/12):1-26. 

Murray, Denise E. 2000. “Changing technologies, changing literacy communities?” Language Learning and Technology, 4/2. 43–58. URL: http://llt.msu.edu/vol4num2/murray/default.html.

Nelson, Theodor H. 1972/1991: “As we will think.” In: James M. Nyce & Paul Kahn (eds.) From Memex to Hypertext: Vannevar Bush and the Mind’s Machine. San Diego: Academic Press, 245-259.

Ong, Walter. 1982. Orality and literacy: The technologizing of the word. London: Methuen.

Partridge, Craig. 2008. “The technical development of Internet Email.” IEEE Annals of the History of Computing, 30/2. 3-29.



Note/Grade Benotungsschema

Position im Curriculum

  • Bachelorstudium Anglistik und Amerikanistik (SKZ: 612, Version: 15W.2)
    • Fach: Linguistisch ausgerichtetes Wahlfach (Wahlfach)
      • 8.2 Issues in Applied Linguistics ( 0.0h SE / 6.0 ECTS)
        • 552.325 Issues in Applied Linguistics: Social Media (2.0h SE / 6.0 ECTS)
          Absolvierung im 4., 5. Semester empfohlen
  • Bachelorstudium Anglistik und Amerikanistik (SKZ: 612, Version: 15W.2)
    • Fach: Freie Kombination (Wahlfach)
      • 10.1 Freie Kombination ( 0.0h SE / 12.0 ECTS)
        • 552.325 Issues in Applied Linguistics: Social Media (2.0h SE / 6.0 ECTS)
          Absolvierung im 5., 6. Semester empfohlen
  • Bachelorstudium Anglistik und Amerikanistik (SKZ: 612, Version: 10W.3)
    • Fach: Applied Linguistics (Wahlfach)
      • Issues in Applied Linguistics ( 2.0h SE / 7.0 ECTS)
        • 552.325 Issues in Applied Linguistics: Social Media (2.0h SE / 7.0 ECTS)
  • Bachelorstudium Anglistik und Amerikanistik (SKZ: 612, Version: 10W.3)
    • Fach: Freie Kombination (Wahlfach)
      • Freie Kombination ( 0.0h XX / 11.0 ECTS)
        • 552.325 Issues in Applied Linguistics: Social Media (2.0h SE / 7.0 ECTS)

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