602.420 (16S) Consumer Behavior and Media

Sommersemester 2016

Anmeldefrist abgelaufen.

Erster Termin der LV
09.05.2016 09:00 - 14:00 HS 10 On Campus
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch Consumer Behavior and Media
LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n 2.0
ECTS-Anrechnungspunkte 4.0
Anmeldungen 35
Organisationseinheit
Unterrichtssprache Englisch
LV-Beginn 09.05.2016
Seniorstudium Liberale Ja

Zeit und Ort

Liste der Termine wird geladen...

LV-Beschreibung

Lehrmethodik inkl. Einsatz von eLearning-Tools

lecture | group work

Inhalt/e

The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior.

Themen

  • Topics included are, among others:
  • emerging issues in a hyper connected world
  • computer usage of converging technologies
  • mobile marketing
  • social media
  • digital divide
  • Web 2.0, Web 3.0, and the Internet of Things
  • theories of flow, persuasion knowledge, and media richness

Lehrziel

Students are expected to get a grasp of important trends of the ICT sector and how these affect and change consumer behavior. In addition to the lecture, students will have to prepare a group case study. The cases will focus on a variety of topics covered in class.

Erwartete Vorkenntnisse

To join the course, students must be enrolled in a master program. Exchange students (Erasmus or Joint Study) who are enrolled in a bachelor program are also admitted.

Lehrmethodik inkl. Einsatz von eLearning-Tools

lecture | group work

Inhalt/e

The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior.

Lehrziel

Students are expected to get a grasp of important trends of the ICT sector and how these affect and change consumer behavior. In addition to the lecture, students will have to prepare a group case study. The cases will focus on a variety of topics covered in class.

Erwartete Vorkenntnisse

To join the course, students must be enrolled in a master program. Exchange students (Erasmus or Joint Study) who are enrolled in a bachelor program are also admitted.

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Prüfungsinhalt/e

Exam dates (2 attempts only): June 1 at 3 p.m. | June 15 at 6 p.m.

Beurteilungskriterien/-maßstäbe

Case Study Presentation 50% | written exam 50%

Prüfungsinhalt/e

Exam dates (2 attempts only): June 1 at 3 p.m. | June 15 at 6 p.m.

Beurteilungskriterien/-maßstäbe

Case Study Presentation 50% | written exam 50%

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Marketing (Wahlfach)
      • Consumer Behavior and Media ( 2.0h VC / 2.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Innovation and Marketing (IAM) (Pflichtfach)
      • Consumer Behavior and Media (IAM) ( 2.0h VK / 4.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2023
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2022
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2021
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2020
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2019
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 2.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2013
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)