602.420 (15W) Consumer Behavior
Overview
- Lecturer
- Course title german Consumer Behavior - Konsumentenverhalten (Vertiefung)
- Type Lecture - Course (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 2.0
- Registrations 32 (30 max.)
- Organisational unit
- Language of instruction English
- Course begins on 01.10.2015
Time and place
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Course Information
Teaching methodology including the use of eLearning tools
For preparation, students get reading assignments and cases. In class, lecturer and students will discuss selected aspects of consumer behavior from the reading assignments. Students prepare and present one or more case studies (group work). Important: Students have to read the book chapters in advance in order to be able to participate in the course!Conditions of admission
To join the course, you must be enrolled in a master's degree program!Course content
The course deals with selected aspects in consumer behavior. A special focus is on communication and advertising.Topics
- Will be announced soon!
Teaching objective
Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decisions and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers.Other materials
Available in Moodle before class starts.Literature
Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 9th edition, 2011.Teaching methodology including the use of eLearning tools
For preparation, students get reading assignments and cases. In class, lecturer and students will discuss selected aspects of consumer behavior from the reading assignments. Students prepare and present one or more case studies (group work). Important: Students have to read the book chapters in advance in order to be able to participate in the course!Conditions of admission
To join the course, you must be enrolled in a master's degree program!Course content
The course deals with selected aspects in consumer behavior. A special focus is on communication and advertising.Topics
- Will be announced soon!
Teaching objective
Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decisions and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers.Other materials
Available in Moodle before class starts.Literature
Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 9th edition, 2011.Examination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Assessment criteria / Standards of assessment for examinations
Written exam (50%), Case Studies (30%), Class Participation (20%)
Assessment criteria / Standards of assessment for examinations
Written exam (50%), Case Studies (30%), Class Participation (20%)Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 12W.4)
-
Subject: Marketing
(Compulsory elective)
-
Consumer Behavior/ Konsumentenverhalten (Vertiefung) (
2.0h VC / 2.0 ECTS)
- 602.420 Consumer Behavior (2.0h VC / 2.0 ECTS)
-
Consumer Behavior/ Konsumentenverhalten (Vertiefung) (
2.0h VC / 2.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Wintersemester 2019/20
- 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
-
Wintersemester 2018/19
- 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
-
Wintersemester 2017/18
- 602.420 VC Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
- Wintersemester 2016/17
-
Wintersemester 2015/16
- 602.422 VC Consumer Behavior Konsumentenverhalten (Parallelkurs) (2.0h / 2.0ECTS)
- Wintersemester 2014/15
- Wintersemester 2013/14
-
Wintersemester 2012/13
- 602.420 VK Consumer Behavior - Konsumentenverhalten (Vertiefung) (2.0h / 2.0ECTS)
-
Wintersemester 2011/12
- 602.420 VO MIM-Vertiefung 1: Vorlesung aus Int. Konsumentenverhalten (2.0h / 3.0ECTS)