604.700 (16S) Cases in International Consumer Behavior and Communication

Sommersemester 2016

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Erster Termin der LV
13.06.2016 09:00 - 12:00 , S.1.05
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Cases in International Consumer Behavior and Communication
LV-Art
Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
3.0
Anmeldungen
23 (35 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
01.03.2016
eLearning
zum Moodle-Kurs

LV-Beschreibung

Intendierte Lernergebnisse

for further information please look at Moodle (course outline)

Lehrmethodik

for further information please look at Moodle (course outline)

Aufnahmebedingungen

Reserved for International Management students and exchange students

Inhalt/e

This course builds on material that you have covered in a previously completed course: “International Marketing: International Consumer Behavior and Communication.” Participants will acquire additional knowledge and skills related to consumer behavior in the international context. The format of this seminar is a combination of lectures, discussions of articles and cases, and team presentations. You are expected to read the assigned articles and case studies, prepare presentation materials, attend class and actively participate in class discussion.

Lehrziel

for further information please look at Moodle (course outline)

Erwartete Vorkenntnisse

for further information please look at Moodle (course outline)

Literatur

for further information please look at Moodle (course outline)

Link auf weitere Informationen

www.aau.at/im

Intendierte Lernergebnisse

for further information please look at Moodle (course outline)

Lehrmethodik

for further information please look at Moodle (course outline)

Aufnahmebedingungen

Reserved for International Management students and exchange students

Inhalt/e

This course builds on material that you have covered in a previously completed course: “International Marketing: International Consumer Behavior and Communication.” Participants will acquire additional knowledge and skills related to consumer behavior in the international context. The format of this seminar is a combination of lectures, discussions of articles and cases, and team presentations. You are expected to read the assigned articles and case studies, prepare presentation materials, attend class and actively participate in class discussion.

Lehrziel

for further information please look at Moodle (course outline)

Erwartete Vorkenntnisse

for further information please look at Moodle (course outline)

Literatur

for further information please look at Moodle (course outline)

Link auf weitere Informationen

www.aau.at/im

Prüfungsinformationen

Prüfungsinhalt/e

for further information please look at Moodle (course outline)

Beurteilungskriterien/-maßstäbe

for further information please look at Moodle (course outline)

Prüfungsinhalt/e

for further information please look at Moodle (course outline)

Beurteilungskriterien/-maßstäbe

for further information please look at Moodle (course outline)

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 11W.2)
    • Fach: Electives I: Specialisation in International Management (Wahlfach)
      • 1 Cases in International Consumer Behavior and Communication ( 0.0h KU / 3.0 ECTS)
        • 604.700 Cases in International Consumer Behavior and Communication (2.0h KS / 3.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2018
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2017
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2015
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2014
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2013
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)