604.110 (16S) Cases in International Marketing
Overview
- Lecturer
- Course title german Cases in International Marketing
- Type Course (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 3.0
- Registrations 9 (35 max.)
- Organisational unit
- Language of instruction English
- Course begins on 01.03.2016
Time and place
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Course Information
Teaching methodology including the use of eLearning tools
Classical Case-Study Teaching methodCourse content
Based on Case-Studies of Carinthian Export-Companies the main goal of this course is to connect the so far gained Study-Know-How of the students with the Real-Business World. Following a classical Case-Study Teaching method the Students will get company-specific insides how to combine the models of International Marketing within the Process of entering a foreign market. The following learning objectives should be reached: - To analyze the relative advantages and disadvantages of different international market entry modes in combination with International Marketing - To determine the preconditions for competitiveness on foreign markets. - To assess export opportunities in different target markets around the world. - To devise strategies for dealing with a sudden decline in demand in a core market. - To adapt a Company-Strategy for International Marketing to the given Market-Entry-ConditionsTopics
- Case analysis techniques
- Combine marketing strategies with the concrete tasks for a successful Export
- Marketing report writing
- Presentation skills
Literature
Case study texts to be uploaded to moodleLink to further information
www.aau.at/imTeaching methodology including the use of eLearning tools
Classical Case-Study Teaching methodCourse content
Based on Case-Studies of Carinthian Export-Companies the main goal of this course is to connect the so far gained Study-Know-How of the students with the Real-Business World. Following a classical Case-Study Teaching method the Students will get company-specific insides how to combine the models of International Marketing within the Process of entering a foreign market. The following learning objectives should be reached: - To analyze the relative advantages and disadvantages of different international market entry modes in combination with International Marketing - To determine the preconditions for competitiveness on foreign markets. - To assess export opportunities in different target markets around the world. - To devise strategies for dealing with a sudden decline in demand in a core market. - To adapt a Company-Strategy for International Marketing to the given Market-Entry-ConditionsTopics
- Case analysis techniques
- Combine marketing strategies with the concrete tasks for a successful Export
- Marketing report writing
- Presentation skills
Literature
Case study texts to be uploaded to moodleLink to further information
www.aau.at/imExamination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Examination topic(s)
Look at MoodleAssessment criteria / Standards of assessment for examinations
Presenation; Written report
Examination topic(s)
Look at MoodleAssessment criteria / Standards of assessment for examinations
Presenation; Written reportGrading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme International Management
(SKZ: 908, Version: 11W.2)
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Subject: International Marketing
(Compulsory subject)
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2 Cases in International Marketing (
0.0h KU / 3.0 ECTS)
- 604.110 Cases in International Marketing (2.0h KS / 3.0 ECTS)
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2 Cases in International Marketing (
0.0h KU / 3.0 ECTS)
-
Subject: International Marketing
(Compulsory subject)
Equivalent courses for counting the examination attempts
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Wintersemester 2023/24
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2015/16
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2014/15
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2013/14
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
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Wintersemester 2012/13
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)