604.110 (16S) Cases in International Marketing

Sommersemester 2016

Registration deadline has expired.

First course session
11.04.2016 15:00 - 21:00 S.0.05 On Campus
... no further dates known

Overview

Lecturer
Course title german Cases in International Marketing
Type Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 3.0
Registrations 9 (35 max.)
Organisational unit
Language of instruction English
Course begins on 01.03.2016

Time and place

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Course Information

Teaching methodology including the use of eLearning tools

Classical Case-Study Teaching method

Course content

Based on Case-Studies of Carinthian Export-Companies the main goal of this course is to connect the so far gained Study-Know-How of the students with the Real-Business World. Following a classical Case-Study Teaching method the Students will get company-specific insides how to combine the models of International Marketing within the Process of entering a foreign market. The following learning objectives should be reached: - To analyze the relative advantages and disadvantages of different international market entry modes in combination with International Marketing - To determine the preconditions for competitiveness on foreign markets. - To assess export opportunities in different target markets around the world. - To devise strategies for dealing with a sudden decline in demand in a core market. - To adapt a Company-Strategy for International Marketing to the given Market-Entry-Conditions

Topics

  • Case analysis techniques
  • Combine marketing strategies with the concrete tasks for a successful Export
  • Marketing report writing
  • Presentation skills

Literature

Case study texts to be uploaded to moodle

Link to further information

www.aau.at/im

Teaching methodology including the use of eLearning tools

Classical Case-Study Teaching method

Course content

Based on Case-Studies of Carinthian Export-Companies the main goal of this course is to connect the so far gained Study-Know-How of the students with the Real-Business World. Following a classical Case-Study Teaching method the Students will get company-specific insides how to combine the models of International Marketing within the Process of entering a foreign market. The following learning objectives should be reached: - To analyze the relative advantages and disadvantages of different international market entry modes in combination with International Marketing - To determine the preconditions for competitiveness on foreign markets. - To assess export opportunities in different target markets around the world. - To devise strategies for dealing with a sudden decline in demand in a core market. - To adapt a Company-Strategy for International Marketing to the given Market-Entry-Conditions

Topics

  • Case analysis techniques
  • Combine marketing strategies with the concrete tasks for a successful Export
  • Marketing report writing
  • Presentation skills

Literature

Case study texts to be uploaded to moodle

Link to further information

www.aau.at/im

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination topic(s)

Look at Moodle

Assessment criteria / Standards of assessment for examinations

Presenation; Written report

Examination topic(s)

Look at Moodle

Assessment criteria / Standards of assessment for examinations

Presenation; Written report

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme International Management (SKZ: 908, Version: 11W.2)
    • Subject: International Marketing (Compulsory subject)
      • 2 Cases in International Marketing ( 0.0h KU / 3.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KS / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2013/14
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2012/13
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)