604.111 (15W) Cases in International Marketing
Überblick
- Lehrende/r
- LV-Titel englisch Cases in International Marketing
- LV-Art Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 3.0
- Anmeldungen 27 (35 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 01.10.2015
Zeit und Ort
Liste der Termine wird geladen...
LV-Beschreibung
Lehrmethodik inkl. Einsatz von eLearning-Tools
Classical Case-Study Teaching methodAufnahmebedingungen
Reserved for International Management students and exchange studentsInhalt/e
Based on Case-Studies of Carinthian Export-Companies the main goal of this course is to connect the so far gained Study-Know-How of the students with the Real-Business World. Following a classical Case-Study Teaching method the Students will get company-specific insides how to combine the models of International Marketing within the Process of entering a foreign market. The following learning objectives should be reached: - To analyze the relative advantages and disadvantages of different international market entry modes in combination with International Marketing - To determine the preconditions for competitiveness on foreign markets. - To assess export opportunities in different target markets around the world. - To devise strategies for dealing with a sudden decline in demand in a core market. - To adapt a Company-Strategy for International Marketing to the given Market-Entry-ConditionsThemen
- Case analysis techniques
- Combine marketing strategies with the concrete tasks for a successful Export
- Marketing report writing
- Presentation skills
Literatur
Case study texts to be uploaded to moodleLink auf weitere Informationen
www.aau.at/imLehrmethodik inkl. Einsatz von eLearning-Tools
Classical Case-Study Teaching methodAufnahmebedingungen
Reserved for International Management students and exchange studentsInhalt/e
ased on Case-Studies of Carinthian Export-Companies the main goal of this course is to connect the so far gained Study-Know-How of the students with the Real-Business World. Following a classical Case-Study Teaching method the Students will get company-specific insides how to combine the models of International Marketing within the Process of entering a foreign market. The following learning objectives should be reached: - To analyze the relative advantages and disadvantages of different international market entry modes in combination with International Marketing - To determine the preconditions for competitiveness on foreign markets. - To assess export opportunities in different target markets around the world. - To devise strategies for dealing with a sudden decline in demand in a core market. - To adapt a Company-Strategy for International Marketing to the given Market-Entry-ConditionsThemen
- Case analysis techniques
- Combine marketing strategies with the concrete tasks for a successful Export
- Marketing report writing
- Presentation skills
Literatur
Case study texts to be uploaded to moodleLink auf weitere Informationen
www.aau.at/imPrüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Beurteilungskriterien/-maßstäbe
Presenation Written report
Prüfungsinhalt/e
look at MoodleBeurteilungskriterien/-maßstäbe
Presenation Written reportBeurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium International Management
(SKZ: 908, Version: 11W.2)
-
Fach: International Marketing
(Pflichtfach)
-
2 Cases in International Marketing (
0.0h KU / 3.0 ECTS)
- 604.111 Cases in International Marketing (2.0h KS / 3.0 ECTS)
-
2 Cases in International Marketing (
0.0h KU / 3.0 ECTS)
-
Fach: International Marketing
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
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Wintersemester 2023/24
- 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
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Wintersemester 2017/18
- 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Sommersemester 2015
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
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Wintersemester 2014/15
- 604.111 KU Cases in International Marketing (2.0h / 3.0ECTS)