604.110 (15W) Cases in International Marketing
Überblick
- Lehrende/r
- LV-Titel englisch Cases in International Marketing
- LV-Art Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 3.0
- Anmeldungen 27 (26 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 01.10.2015
Zeit und Ort
Liste der Termine wird geladen...
LV-Beschreibung
Lehrmethodik inkl. Einsatz von eLearning-Tools
problem-based learningInhalt/e
Based on the method of problem-based learning, the course aims at acquainting students with real-life management situations, i.e. case studies.Case studies are a convenient way to involve students actively in analysis and decision-making. Students will be exposed to a variety of industries, organizations, and strategic problems, will get the opportunity to apply the tools and techniques of strategic management, and will be asked to come up with pragmatic managerial action plans to deal with the issues at hand. Students are expected to get a grasp of cross-cultural issues from the world of doing business and how marketing theories and models are implemented in real-life situations.
Themen
- Case studies will cover the following subject areas:
- Strategic marketing
- Marketing management
- Strategic management
- Brand extension strategy
- Market segmentation
- Product development
- Product positioning
- Marketing mix
- Niche marketing
- E-Commerce
- Cultural influences
Lehrmethodik inkl. Einsatz von eLearning-Tools
problem-based learningInhalt/e
Based on the method of problem-based learning, the course aims at acquainting students with real-life management situations, i.e. case studies.Case studies are a convenient way to involve students actively in analysis and decision-making. Students will be exposed to a variety of industries, organizations, and strategic problems, will get the opportunity to apply the tools and techniques of strategic management, and will be asked to come up with pragmatic managerial action plans to deal with the issues at hand. Students are expected to get a grasp of cross-cultural issues from the world of doing business and how marketing theories and models are implemented in real-life situations.
Themen
- Case studies will cover the following subject areas:
- Strategic marketing
- Marketing management
- Strategic management
- Brand extension strategy
- Market segmentation
- Product development
- Product positioning
- Marketing mix
- Niche marketing
- E-Commerce
- Cultural influences
Prüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Beurteilungskriterien/-maßstäbe
Open Class Discussions | Student Oral Presentations | Case Reports
Beurteilungskriterien/-maßstäbe
Open Class Discussions | Student Oral Presentations | Case ReportsBeurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium International Management
(SKZ: 908, Version: 11W.2)
-
Fach: International Marketing
(Pflichtfach)
-
2 Cases in International Marketing (
0.0h KU / 3.0 ECTS)
- 604.110 Cases in International Marketing (2.0h KS / 3.0 ECTS)
-
2 Cases in International Marketing (
0.0h KU / 3.0 ECTS)
-
Fach: International Marketing
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2023/24
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Sommersemester 2016
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2014/15
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2013/14
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2012/13
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)