180.813 (16S) Advanced Principles of Media Economics and Media and Convergence Management II (OAM)
Überblick
- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Advanced Principles of Media Economics and Media and Convergence Management II (OAM)
- LV-Art Vorlesung
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 35
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 01.03.2016
Zeit und Ort
Liste der Termine wird geladen...
LV-Beschreibung
Lehrmethodik inkl. Einsatz von eLearning-Tools
LectureInhalt/e
Based on the Principles of Media Economics and Media and Convergence Management, the Advanced Principles Course mainly focuses on Media and Convergence Management. Important topics are: strategic and operative Media Management, Media and Advertising, Media and Organization and Media and Globalization.Themen
- Strategic Media Management
- Operative Media Management
- Media and Advertising
- Media and Advertising Practice (Global, European and Austrian Media Markets)
- Fundamentals of Media Theories
- Media and Organization
- Media Convergence, New Media and Convergence
- Cross-Media Management
- Media and Globalization
Erwartete Vorkenntnisse
Principles of Media Economics and Media and Convergence ManagementLiteratur
A literature list will be provided in the first lecture.Prüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Beurteilungskriterien/-maßstäbe
Written exam (and small case studies)Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
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Fach: Organisational Communication and Media Management (OAM)
(Pflichtfach)
-
Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (
2.0h VO / 4.0 ECTS)
- 180.813 Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (
2.0h VO / 4.0 ECTS)
-
Fach: Organisational Communication and Media Management (OAM)
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
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Sommersemester 2024
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
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Sommersemester 2023
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
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Sommersemester 2022
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
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Sommersemester 2021
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
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Sommersemester 2020
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2019
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2018
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
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Sommersemester 2017
- 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2015
- 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)