180.802 (15W) Quantitative and Qualitative Methods (for Media Research)
Überblick
- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Quantitative and Qualitative Methods (for Media Research)
- LV-Art Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 26
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 01.10.2015
Zeit und Ort
Liste der Termine wird geladen...
LV-Beschreibung
Intendierte Lernergebnisse
Understanding of and ability to apply the various methods of analyzing media content and media use.Lehrmethodik inkl. Einsatz von eLearning-Tools
Lectures, practical training, teamwork, discussions.Inhalt/e
The course provides you with explanations and valuable hands-on practice of the methods and the tools used to conduct research in media and communication sciences.Themen
- • Research process
- • Quantitative vs qualitative research methods Examining texts and pictures: Content and text analysis Asking questions: Survey research, focus groups
- • Data analysis
Lehrziel
You will learn about the varied types of quantitative and qualitative methods, and understand their strengths and weaknesses.Literatur
Roger D. Wimmer and Joseph R. Dominick: Mass Media Research: An Introduction. Various editions.Prüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Beurteilungskriterien/-maßstäbe
Group work, presentations, written assignmentBeurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
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Fach: Quantitative and Qualitative Methods (for Media Research)
(Pflichtfach)
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Quantitative and Qualitative Methods (for Media Research) (
2.0h KU / 4.0 ECTS)
- 180.802 Quantitative and Qualitative Methods (for Media Research) (2.0h KS / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Quantitative and Qualitative Methods (for Media Research) (
2.0h KU / 4.0 ECTS)
-
Fach: Quantitative and Qualitative Methods (for Media Research)
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
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Wintersemester 2019/20
- 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
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Wintersemester 2018/19
- 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
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Wintersemester 2016/17
- 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
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Wintersemester 2014/15
- 180.802 KU Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
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Wintersemester 2013/14
- 180.802 KU Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
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Wintersemester 2012/13
- 180.802 KU "Wie bitte ...?" Gesprächsführung und Gesprächskompetenz in der Praxis (2.0h / 3.0ECTS)